Plaid can take your financial transaction data, remove obvious identifying information, and use it or sell it to third parties for product development, research, or other commercial purposes without additional consent.
Consumers' detailed financial transaction patterns can be extracted, de-identified, and shared or sold to third parties including data analytics companies and researchers, creating a secondary commercial data stream from user financial behavior that consumers cannot opt out of.
Cross-platform context
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Compare across platforms →De-identified financial data derived from your transactions can be monetized by Plaid and shared with third parties — including for commercial research purposes — with no requirement to notify you or obtain additional consent.
REGULATORY FRAMEWORK: CCPA/CPRA creates a specific 'de-identified' data category (§1798.140(m)) but requires businesses to implement technical safeguards, business processes, and contractual commitments to prevent re-identification. GDPR Recital 26 and Art. 4(1) distinguish between anonymized and pseudonymized data; financial transaction data is notoriously difficult to truly anonymize given re-identification research. FTC guidance on de-identification (FTC Report 2012) establishes a three-part standard. GLBA research and marketing exceptions (16 C.F.R. §313.14-15) may limit permissible uses.
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