Users who engage in commercial use of Pinterest without executing the required Business Terms of Service are contractually obligated to indemnify Pinterest and its affiliates, including attorneys fees, for any claims arising from that commercial use.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates a financial indemnification obligation for users who conduct commercial activity on Pinterest without establishing a business account, shifting claims-related costs to those users. Pinterest retains the right to assume exclusive control of any indemnified matter.
Interpretive note: The document does not exhaustively define commercial purposes, leaving some ambiguity about which user activities trigger the Business Terms requirement and associated indemnification obligation.
Under this clause, any user who uses Pinterest for commercial purposes without a business account agreement becomes liable to indemnify Pinterest for related claims and legal costs. The agreement requires full cooperation with Pinterest's defense in any such matter.
Cross-platform context
See how other platforms handle Commercial Use Indemnification and similar clauses.
Compare across platforms →"If you use Pinterest for commercial purposes without agreeing to our Business Terms as required by Section 2(c) of these Terms, you agree to indemnify and hold harmless Pinterest, Inc., Pinterest Europe Ltd., and their affiliates from any claims (including reasonable attorney's fees) relating to your use of our Service. Pinterest reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification, in which event you will fully cooperate with Pinterest.Excerpt from Pinterest's Terms of Service
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This provision creates a financial indemnification obligation for users who conduct commercial activity on Pinterest without establishing a business account, shifting claims-related costs to those users. Pinterest retains the right to assume exclusive control of any indemnified matter.
Under this clause, any user who uses Pinterest for commercial purposes without a business account agreement becomes liable to indemnify Pinterest for related claims and legal costs. The agreement requires full cooperation with Pinterest's defense in any such matter.
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