Pinterest · Pinterest Privacy Policy

Cross-Context Behavioral Advertising

High severity
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Why it matters

Your browsing history and activity — including on other websites — can be used to target you with ads, which many consumers find intrusive and are unaware is happening.

Consumer impact

Pinterest collects a broad range of personal data including browsing behavior, device information, location, and inferred interests, which is used to serve targeted advertising and train AI/ML models. Your data may be shared with a wide range of third parties including advertisers and analytics partners, which could have meaningful implications for your privacy. You can visit Pinterest's privacy settings at https://www.pinterest.com/settings/privacy to manage ad personalization, data sharing preferences, and to submit data access or deletion requests.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Log in to Pinterest, go to Settings > Privacy, and use the 'Do Not Sell or Share My Personal Information' option to opt out of behavioral advertising data sharing.

Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive advertising practices and improper data sharing for advertising purposes.
    File a complaint →
  • State AG
    State attorneys general enforce CCPA and other state privacy laws governing the sale or sharing of personal data for advertising.
    File a complaint →

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
March 24, 2026
Tracking information
First tracked
March 15, 2026
Last verified
March 15, 2026
Record ID
CA-P-000687
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
SHA-256
3d80a38898d8248cbc65b5194926e29055e6f1624a9fad78b25fd64d0ecbf349
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-000687
Captured: 2026-03-15 11:43:59 UTC | SHA-256: 3d80a38898d8248c…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/cross-context-behavioral-advertising/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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