Pika's free trials automatically convert to paid subscriptions when they end — if you don't cancel before the trial is over, your card will be charged automatically.
If you sign up for a Pika free trial and forget to cancel, you will be automatically charged the full subscription rate at the end of the trial period, and Pika's no-refund policy means you cannot recover that payment even if you cancel immediately after being charged.
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Compare across platforms →Automatic trial-to-paid conversions are a major source of unexpected charges for consumers, and the FTC's updated 'Click to Cancel' rule specifically targets these practices, requiring clear disclosure and simple cancellation mechanisms.
REGULATORY FRAMEWORK: This provision implicates the FTC's updated Negative Option Rule (16 C.F.R. Part 425, 'Click to Cancel' rule, effective January 2025) which requires clear and conspicuous disclosure of auto-renewal terms, affirmative consent before charging, and simple cancellation mechanisms; state Automatic Renewal Laws including California's ARL (Cal. Bus. & Prof. Code §17600 et seq.) which requires additional disclosures for free trial conversions; New York's automatic renewal law (NY GBL §527); and FTC Act Section 5 for unfair or deceptive billing practices. The FTC is the primary enforcement authority.
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