Pika Privacy Policy

This is Pika's Privacy Policy explaining how the AI video generation platform collects and uses your personal data, including behavioral tracking data collected via TikTok Pixel and affiliate cookies. The most important thing to know is that Pika uses TikTok's analytics pixel on its website, meaning your browsing and usage behavior may be shared with TikTok's servers as a third party. If you are in the EU, UK, California, or Canada, you have specific rights to access, delete, or correct your data by emailing support@pika.art.

This document is Pika Labs' Privacy Policy governing the collection, use, and disclosure of personal data by the AI-powered idea-to-video platform (pika.art), operating under a consent and legitimate interests framework referencing GDPR, CCPA/CPRA, Canadian PIPEDA, and US state privacy laws. The policy creates obligations for Pika to respond to data subject access, deletion, correction, and portability requests, and establishes a formal internal appeals process requiring written responses within 30 days. Notably, the policy discloses use of TikTok Pixel (analytics.tiktok.com) for behavioral tracking, a third-party affiliate tracking script (Rewardful), and engages automatic data collection technologies — the scope of which is not fully enumerable from the rendered document fragment, representing a potential transparency gap. The policy engages GDPR (EEA/UK), CCPA/CPRA (California), PIPEDA (Canada), and potentially COPPA given a dedicated 'Children and Minors' section. Material compliance considerations include cross-border data transfers given the platform's international user base, the adequacy of consent mechanisms for TikTok Pixel data flows to China-affiliated servers, and the need to verify that children's data handling meets COPPA and GDPR Article 8 age-verification requirements.