Pika uses Rewardful, a third-party affiliate marketing platform, which sets tracking scripts and cookies to attribute user sign-ups and purchases to affiliate referrers.
If you sign up for Pika through an affiliate link, your registration and potentially purchase data will be shared with Rewardful to facilitate affiliate commission tracking, adding a third party to Pika's data sharing ecosystem.
Cross-platform context
See how other platforms handle Affiliate Tracking (Rewardful) and similar clauses.
Compare across platforms →Rewardful tracking means your referral source and conversion behavior is shared with a third-party affiliate platform, adding another data recipient that may not be obvious to users.
(1) REGULATORY FRAMEWORK: GDPR Arts. 6, 13, and 28 require lawful basis, disclosure, and DPA for third-party processors like Rewardful. CCPA/CPRA requires disclosure of third-party data recipients and may classify affiliate tracking data sharing as a 'sale' or 'sharing' depending on the nature of the data exchanged. FTC Act Section 5 and FTC Endorsement Guides may be relevant to affiliate marketing disclosure obligations. (2)
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