Publicity and Trademark Use

What it is

This provision authorizes Perplexity to use Customer's name, trademarks, logos, testimonials, and feedback in marketing and promotional materials, subject to Customer's right to opt out by emailing legal-notices@perplexity.ai.

Why it matters (compliance & governance perspective)

The provision authorizes Perplexity to use Customer trademarks and testimonials in marketing materials without requiring prior approval for each use. Customer may opt out, but the default position is that Perplexity has authorization to use Customer branding materials upon entering the agreement.

Consumer impact (what this means for users)

Under this clause, Perplexity is authorized to display Customer's name, trademarks, and logos in marketing materials and to publish Customer testimonials, unless Customer opts out by emailing legal-notices@perplexity.ai. The opt-out is available at any time and is not subject to a deadline.

What you can do

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: Trademark use in marketing materials is governed by trademark law, including the Lanham Act in the United States. Use of Customer trademarks beyond the scope of this provision, or in a manner that implies endorsement beyond what Customer authorized, could implicate trademark law. EU Customers should assess whether this provision is consistent with EU trademark and marketing law, including requirements under the EU's Unfair Commercial Practices Directive. 2) GOVERNANCE EXPOSURE: Low to Medium. The primary risk is reputational, where association of Customer's brand with Perplexity's marketing could be perceived as an endorsement of Perplexity's services that Customer has not specifically approved. Brand and legal teams should evaluate whether the default authorization is consistent with Customer's brand guidelines. 3) JURISDICTION FLAGS: EU Customers should assess whether Perplexity's use of trademarks in marketing materials complies with local advertising and endorsement standards. U.S. Customers with FTC endorsement guide obligations should assess whether use of their logo in Perplexity's marketing materials creates any endorsement disclosure obligations. 4) CONTRACT AND VENDOR IMPLICATIONS: Customers with strict brand management policies or approval processes for third-party use of their trademarks should opt out promptly and negotiate a more restrictive publicity clause. The agreement does not specify what categories of marketing materials are included, which may encompass paid advertising, social media, press releases, and conference presentations. 5) COMPLIANCE CONSIDERATIONS: Brand and legal teams should opt out proactively if Customer's trademark use policies require prior approval for each use. If testimonials or feedback submitted during the API evaluation or onboarding process are being used in Perplexity marketing, teams should verify whether those uses are within the scope authorized here and consistent with Customer's communications policies.

Provision details

Other risks in this policy

• Acceptable Use Policy Incorporation and Compliance high
• Automatic Payment Authorization for Fees high
• Customer Indemnifies Perplexity for Agreement Violations high
• Customer Owns All Generated Output high
• Customer Responsible for Verifying Output Accuracy high
• Exclusion of Consequential Damages Both Parties high