Peloton · Peloton Privacy Policy · View original document ↗

Peloton Uses Data To Serve Targeted Third-Party Advertising

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Peloton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Peloton's advertising practice involves third parties who may independently track user activity across platforms using cookies and similar technologies.

Interpretive note: The excerpt contains two related but independent propositions: Peloton placing ads through Google and Facebook, and those third parties potentially tracking activity via cookies. Both are captured in the canonical claim given their close factual connection, but the tracking proposition is noted as secondary in omitted_material for transparency.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your activity may be tracked by Google, Facebook, and similar third parties through cookies and related technologies as a result of Peloton placing ads through those services.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. These third parties may use cookies and similar technologies to track your activity.

— Excerpt from Peloton's Peloton Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal

Provision details

Document information
Document
Peloton Privacy Policy
Entity
Peloton
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-033187
Document ID
CA-D-00220
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
dc94d4de5c0a32807ebe04a1fad05e9914d9dffe0165262b81083c5a41020389
Analysis generated
April 27, 2026 14:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peloton
Document: Peloton Privacy Policy
Record ID: CA-P-033187
Captured: 2026-04-27 14:37:01 UTC
SHA-256: dc94d4de5c0a3280…
URL: https://conductatlas.com/platform/peloton/peloton-privacy-policy/provision/CA-P-033187/peloton-uses-data-to-serve-targeted-third-party-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peloton's Peloton Uses Data To Serve Targeted Third-Party Advertising clause do?

Peloton's advertising practice involves third parties who may independently track user activity across platforms using cookies and similar technologies.

How does this clause affect you?

Your activity may be tracked by Google, Facebook, and similar third parties through cookies and related technologies as a result of Peloton placing ads through those services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Peloton?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peloton.