What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.paramountplus.com/account/privacy', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': 'Log into your Paramount+ account, navigate to Privacy Settings, and opt out of the sale and sharing of your personal information including viewing data.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC enforces VPPA compliance and unfair or deceptive data sharing practices under FTC Act Section 5, with jurisdiction over streaming platform data disclosures to advertisers.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Video Viewing Record Disclosure clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Video Viewing Record Disclosure — Paramount+

Share 𝕏 Share in Share 🔒 PDF

What it is

Paramount+ may share details about the specific videos you watch with advertisers and analytics companies to target you with ads.

Consumer impact (what this means for users)

Your specific video viewing history on Paramount+ — including what shows and movies you watch — may be shared with third-party advertisers and analytics firms, creating a detailed profile of your entertainment habits that can be used for targeted advertising across platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Log into your Paramount+ account, navigate to Privacy Settings, and opt out of the sale and sharing of your personal information including viewing data.

Cross-platform context

See how other platforms handle Video Viewing Record Disclosure and similar clauses.

Compare across platforms →

Need full compliance memos? See Professional →

Why it matters (compliance & risk perspective)

The Video Privacy Protection Act (VPPA) places strict limits on who can receive your video viewing records and requires explicit written consent — streaming services have faced major class action lawsuits and multi-million dollar settlements over this exact practice.

View original clause language

We may share information about the videos you watch on our Services with third parties, including advertisers and analytics partners, to provide you with targeted advertising and to measure the effectiveness of our advertising campaigns.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision directly implicates the Video Privacy Protection Act (VPPA, 18 U.S.C. §2710), which prohibits a 'video tape service provider' from knowingly disclosing personally identifiable information concerning a consumer's video viewing to any third party without informed written consent. The FTC and private plaintiffs share enforcement authority, with private right of action for statutory damages. CCPA/CPRA §1798.100 and §1798.120 also apply as this constitutes 'sharing' of personal information for cross-context behavioral advertising. GDPR Art. 6 and Recital 47 are implicated for EU users regarding legitimate interest assessments for profiling.

🔒

Compliance intelligence locked

Regulatory citations, enforcement risk, and due diligence action items.

Watcher $9.99/mo Professional $149/mo

Watcher: regulatory citations. Professional: full compliance memo.

Applicable agencies

FTC

The FTC enforces VPPA compliance and unfair or deceptive data sharing practices under FTC Act Section 5, with jurisdiction over streaming platform data disclosures to advertisers.
File a complaint →

Provision details

Document information

Document

Paramount+ Privacy Policy

Entity

Paramount+

Document last updated

April 29, 2026

Tracking information

First tracked

March 24, 2026

Last verified

April 28, 2026

Record ID

CA-P-003809

Document ID

CA-D-00385

Evidence Provenance

Source URL

https://www.paramountplus.com/PRIVACY/

Wayback Machine

View archived versions →

SHA-256

0e05b60d2e7b42d37468ca5bae3c742173d47477fc8dbe5f9384f824a7ceacca

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Paramount+ | Document: Paramount+ Privacy Policy | Record: CA-P-003809
Captured: 2026-03-24 07:47:57 UTC | SHA-256: 0e05b60d2e7b42d3…
URL: https://conductatlas.com/platform/paramount/paramount-privacy-policy/video-viewing-record-disclosure/
Accessed: May 2, 2026

Classification

Severity

High

Video Viewing Record Disclosure