Provision record
Paramount+ · Paramount+ Privacy Policy · View original document ↗

Video Viewing Record Disclosure

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Document Record

What it is

Paramount+ may share details about the specific videos you watch with advertisers and analytics companies to target you with ads.

ⓘ

This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a data-sharing practice that integrates viewing behavior into the advertising operations of the service. This authorization allows the company to monetize behavioral data by providing advertisers with information necessary to target and measure ad performance.

Clause Stability Stable

0
Changes
5
Months Monitored
Apr 28, 2026
First Seen
Apr 28, 2026
Last Seen

Consumer impact (what this means for users)

Your specific video viewing history on Paramount+ — including what shows and movies you watch — may be shared with third-party advertisers and analytics firms, creating a detailed profile of your entertainment habits that can be used for targeted advertising across platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Log into your Paramount+ account, navigate to Privacy Settings, and opt out of the sale and sharing of your personal information including viewing data.

Cross-platform context

See how other platforms handle Video Viewing Record Disclosure and similar clauses.

Compare across platforms →
▸ View Original Clause Language DOCUMENT RECORD
"
We may share information about the videos you watch on our Services with third parties, including advertisers and analytics partners, to provide you with targeted advertising and to measure the effectiveness of our advertising campaigns.

Excerpt from Paramount+'s Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY FRAMEWORK: This provision directly implicates the Video Privacy Protection Act (VPPA, 18 U.S.C.

Insight

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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

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Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Paramount+ Privacy Policy
Entity
Paramount+
Document last updated
May 5, 2026
Tracking information
First tracked
March 24, 2026
Last verified
April 28, 2026
Record ID
CA-P-003809
Document ID
CA-D-00385
Evidence Provenance
Source URL
https://www.paramountplus.com/PRIVACY/
Wayback Machine
View archived versions →
Content hash (SHA-256)
0e05b60d2e7b42d37468ca5bae3c742173d47477fc8dbe5f9384f824a7ceacca
Analysis generated
March 24, 2026 07:47 UTC
Methodology
summarize_document-v7
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Paramount+
Document: Paramount+ Privacy Policy
Record ID: CA-P-003809
Captured: 2026-03-24 07:47:57 UTC
SHA-256: 0e05b60d2e7b42d3…
URL: https://conductatlas.com/platform/paramount/paramount-privacy-policy/provision/CA-P-003809/video-viewing-record-disclosure/
Accessed: Aug. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories
Unknown

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Frequently Asked Questions

What does Paramount+'s Video Viewing Record Disclosure clause do?

The clause establishes a data-sharing practice that integrates viewing behavior into the advertising operations of the service. This authorization allows the company to monetize behavioral data by providing advertisers with information necessary to target and measure ad performance.

How does this clause affect you?

Your specific video viewing history on Paramount+ — including what shows and movies you watch — may be shared with third-party advertisers and analytics firms, creating a detailed profile of your entertainment habits that can be used for targeted advertising across platforms.

Is ConductAtlas affiliated with Paramount+?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Paramount+.