Paramount+ Privacy Policy

This is Paramount+'s privacy policy explaining what personal data the company collects when you stream content, create an account, or use any of its apps and websites. The most important thing for you to know is that Paramount+ tracks your viewing history, device location, and browsing behavior and shares this data with advertisers and third-party partners to serve you targeted ads. California residents can opt out of the sale or sharing of their personal data by visiting Paramount+'s privacy settings page.

This document is Paramount+'s privacy policy governing data collection, use, and sharing practices for users of its streaming platform, with legal basis rooted in consent, legitimate interest, and contractual necessity depending on jurisdiction. The policy creates significant obligations for Paramount+ to disclose categories of personal data collected — including viewing history, device identifiers, precise geolocation, payment information, and inferred preferences — and grants users certain rights to access, delete, or opt out of data sale/sharing. Notably, the policy permits sharing of personal data with a broad ecosystem of third-party advertisers, measurement partners, and affiliated Paramount Global entities, and explicitly acknowledges the use of automated profiling and targeted advertising based on viewing behavior, which represents an expansive data monetization posture relative to industry norms. The policy engages CCPA/CPRA (Cal. Civ. Code §1798.100 et seq.), GDPR (where applicable to international users), COPPA (for users under 13), the Video Privacy Protection Act (VPPA, 18 U.S.C. §2710), and FTC Act Section 5 consumer protection standards. Material compliance considerations include the VPPA's heightened restrictions on disclosure of video viewing records, the CPRA's opt-out rights for sensitive personal information, and the policy's treatment of children's data given Nickelodeon and other youth-oriented content on the platform.