Paramount+ keeps your personal data for as long as it considers necessary for business and legal purposes, with no specific timeframes stated.
Paramount+ does not commit to specific data retention timeframes, meaning your viewing history, personal details, and behavioral data could be retained indefinitely under broad 'business purposes' justifications, limiting the effectiveness of deletion rights in practice.
Cross-platform context
See how other platforms handle Data Retention and Deletion and similar clauses.
Compare across platforms →Open-ended retention language with no specific timeframes makes it difficult for consumers to know when their data will be deleted and creates compliance risk under GDPR and CPRA data minimization principles, which require retention only as long as necessary for a specified purpose.
REGULATORY FRAMEWORK: GDPR Art. 5(1)(e) (storage limitation principle) requires personal data be kept no longer than necessary for specified purposes, with explicit retention schedules expected in GDPR-compliant privacy notices. CPRA §1798.100(a)(3) prohibits retaining personal information beyond the reasonably necessary period disclosed to consumers. FTC guidance on data retention best practices applies under FTC Act Section 5.
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