Paramount+ collects a significant amount of data about you, including what you watch, your device, your location, and how you interact with the service, and shares much of this with advertisers and third-party partners. If you live in California or certain other U.S. states, you have specific rights to access, delete, or opt out of the sale of your personal information. You should review your privacy settings and consider exercising your opt-out rights if you don't want your data used for targeted advertising.
Technical Summary
This document is the privacy policy governing Paramount+'s collection, use, sharing, and retention of personal data from users of its streaming platform, including web, mobile, and connected device applications. It establishes obligations around data collection (including behavioral, device, and viewing data), third-party sharing with advertising partners and service providers, and user rights including access, deletion, and opt-out of data sale under applicable state laws (notably CCPA). Notable provisions include extensive data sharing with advertising and analytics partners, cross-context behavioral advertising, collection of sensitive viewing and location data, and specific rights frameworks for California residents and other U.S. state privacy law beneficiaries. The policy also addresses children's privacy, international data transfers, and retention practices.
Institutional Analysis
This policy engages directly with CCPA/CPRA (California Consumer Privacy Act and its amendment), Virginia CDPA, Colorado CPA, and other emerging U.S. state privacy frameworks, as well as COPPA for mi…
This policy engages directly with CCPA/CPRA (California Consumer Privacy Act and its amendment), Virginia CDPA, Colorado CPA, and other emerging U.S. state privacy frameworks, as well as COPPA for minors' data. Compliance teams should note the breadth of third-party data sharing for advertising pur…
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Regulatory exposure, material risk, and due diligence action items.
Paramount+ shares your personal information — including viewing habits, device data, and behavioral data — with advertising partners, which may legally qualify as a 'sale' or 'sharing' under California law.
Paramount+ collects detailed records of every video you watch and may share this information with third parties including advertisers and analytics providers.
If you are a California resident, you have the right to know what personal data Paramount+ collects, request deletion, correct inaccurate data, and opt out of the sale or sharing of your personal information.
Paramount+ uses cookies, pixels, and device identifiers to track your activity across multiple devices and platforms to serve you targeted advertisements.
Paramount+ states it does not knowingly collect personal information from children under 13 without verifiable parental consent, in compliance with COPPA.
Paramount+ retains your personal data for as long as necessary to provide its services and fulfill business or legal obligations, without specifying fixed retention periods.
Paramount+ shares your personal information with third-party companies that help operate the service, including analytics providers, payment processors, and marketing partners.
Paramount+ collects your location information — including from your device's GPS, IP address, or zip code — to determine your local market and deliver location-relevant content and advertising.