Palantir · Palantir Privacy Statement · View original document ↗

Use of personal data to target advertising

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Palantir's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The breadth of data categories used for targeting — including inferred data and data shared with third-party platforms — means a wide profile of an individual may drive advertising directed at them.

Recent Activity

This document changed recently

Medium Jun 10, 2026

The updated Privacy Statement now authorizes Palantir to disclose personal data to promotional code partners who may then contact you if you sign up for a Palantir service using their code. This establishes a new third-party contact pathway not previously disclosed in the policy. The terms do not specify how frequently partners may contact you, what data is included in the disclosure, or whether you can opt out of partner contact after signing up.

View change record →

Consumer impact (what this means for users)

Multiple categories of your personal data, including inferred data, may be used by Palantir to direct targeted advertisements and messages to you through third-party advertising platforms.

How other platforms handle this

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

Glassdoor Medium

We may use your personal data to conduct research...we conduct and publish research about the labor market, the economy, job opportunities, jobseeker and employee behaviors...

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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▸ View Original Clause Language DOCUMENT RECORD
"
We use your Contact Data, Professional Data, Communication Data, Technical Data, Transaction Data, Training and Educational Data, and Inferred Data to target advertisements and messages to you, this can include targeted advertising via third party advertising platforms...

— Excerpt from Palantir's Palantir Privacy Statement

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Palantir Privacy Statement
Entity
Palantir
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-069658
Document ID
CA-D-00496
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
467811798e51fdc216d32e042e572368009c0208fb7647a78ab30f955bea2a3e
Analysis generated
July 9, 2026 08:24 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Palantir
Document: Palantir Privacy Statement
Record ID: CA-P-069658
Captured: 2026-07-09 08:24:47 UTC
SHA-256: 467811798e51fdc2…
URL: https://conductatlas.com/platform/palantir/palantir-privacy-statement/provision/CA-P-069658/use-of-personal-data-to-target-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Palantir's Use of personal data to target advertising clause do?

The breadth of data categories used for targeting — including inferred data and data shared with third-party platforms — means a wide profile of an individual may drive advertising directed at them.

How does this clause affect you?

Multiple categories of your personal data, including inferred data, may be used by Palantir to direct targeted advertisements and messages to you through third-party advertising platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Palantir?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Palantir.