The statement establishes that Palantir may send marketing communications and conduct personalization profiling on the basis of legitimate interests in jurisdictions where consent has not been separately sought, in addition to consent-based marketing where consent is obtained.
This analysis describes what Palantir's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a dual legal basis structure for marketing communications and personalization profiling: consent where obtained, and legitimate interests where consent has not been separately sought. This means Palantir may send marketing communications without prior consent in contexts where legitimate interests is asserted as the applicable basis, subject to the right to object.
Interpretive note: The enforceability of legitimate interests as a basis for unsolicited electronic marketing varies by EU member state and depends on the applicable national implementation of the ePrivacy Directive.
The updated Privacy Statement now authorizes Palantir to disclose personal data to promotional code partners who may then contact you if you sign up for a Palantir service using their code. This establishes a new third-party contact pathway not previously disclosed in the policy. The terms do not specify how frequently partners may contact you, what data is included in the disclosure, or whether you can opt out of partner contact after signing up.
View change record →The provision now explicitly distinguishes between consent-based and legitimate interest-based marketing, adds disclosure about profiling to personalize communications, and removes broader references to analytics and service improvement.
View full change record →Under this provision, individuals in EEA, UK, and Swiss contexts may receive marketing communications and be subject to personalization profiling without prior consent where Palantir relies on legitimate interests. Individuals have the right to object to this processing by contacting privacy@palantir.com or using the unsubscribe mechanism in communications.
Cross-platform context
See how other platforms handle Legitimate Interests as Legal Basis for Marketing and Profiling and similar clauses.
Compare across platforms →"To send sales and marketing communications: Your consent. When we communicate with you for the purposes of marketing, we may do this on the basis of your consent, which you may revoke at any time. Our legitimate interests. If we have not asked for your consent, we might send you marketing communications on the basis of Palantir's legitimate interest in marketing our products and services. To understand who would be most interested in our products and services and to personalize our communications: Our legitimate interests. If we have not asked for your consent, we might process your personal data to deliver relevant advertising communications to you on the basis of Palantir's legitimate interest in marketing our products and services.Excerpt from Palantir's Privacy Statement
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This provision establishes a dual legal basis structure for marketing communications and personalization profiling: consent where obtained, and legitimate interests where consent has not been separately sought. This means Palantir may send marketing communications without prior consent in contexts where legitimate interests is asserted as the applicable basis, subject to the right to object.
Under this provision, individuals in EEA, UK, and Swiss contexts may receive marketing communications and be subject to personalization profiling without prior consent where Palantir relies on legitimate interests. Individuals have the right to object to this processing by contacting privacy@palantir.com or using the unsubscribe mechanism in communications.
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