Provision record
Palantir · Palantir Privacy Statement · View original document ↗

Inferred Data Creation and Targeted Advertising

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Document Record

What it is

The statement authorizes Palantir to generate inferred data by combining internally collected data with third-party partner and publicly available data, and to use this inferred data along with other collected categories to place targeted advertisements on third-party platforms including LinkedIn and Twitter.

This analysis describes what Palantir's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that inferred data, derived from combining multiple internally collected categories with external third-party data, is used as an input for behavioral advertising on external social media and search platforms. The provision relies on legitimate interests as the legal basis for this processing in the EEA, UK, and Switzerland context, which may require evaluation under applicable regulatory guidance on behavioral advertising.

Interpretive note: The enforceability and regulatory acceptability of legitimate interests as the legal basis for behavioral advertising profiling varies by EU member state and is subject to evolving regulatory guidance.

Recent Activity

This document changed recently

Medium Jun 10, 2026

The updated Privacy Statement now authorizes Palantir to disclose personal data to promotional code partners who may then contact you if you sign up for a Palantir service using their code. This establishes a new third-party contact pathway not previously disclosed in the policy. The terms do not specify how frequently partners may contact you, what data is included in the disclosure, or whether you can opt out of partner contact after signing up.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 9, 2026
First Seen
Jul 9, 2026
Last Seen

Change history

added Jul 31, 2026

This new provision discloses that Palantir creates inferred profiles combining first-party and third-party data to predict customer interests, raising transparency concerns about profiling and data enrichment practices.

View full change record →

Consumer impact (what this means for users)

Under this provision, Palantir may combine data collected across multiple touchpoints with third-party data to generate preference and interest profiles used for targeted advertising on platforms including LinkedIn and Twitter. Individuals in EEA, UK, or Swiss jurisdictions may object to this processing by contacting privacy@palantir.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Send an email to privacy@palantir.com stating your objection to processing of your personal data for targeted advertising purposes based on legitimate interests. Palantir states it will action the request unless compelling legitimate grounds apply.

Cross-platform context

See how other platforms handle Inferred Data Creation and Targeted Advertising and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
Inferred Data: Preferences, likelihood of interest in Palantir products and/or services. Data generated by combining data (such as Contact Data, Professional Data, Transaction Data, Technical Data and Communication Data) collected by Palantir with information obtained from third parties (such as Contact Data, Professional Data, Transaction Data, Technical Data and Communication Data), including partners and publicly available sources, which assist with the sale of products or services, compliance with laws, and that detect, prevent and otherwise address fraudulent, deceptive, or illegal activity. To target advertising: We use your Contact Data, Professional Data, Communication Data, Technical Data, Transaction Data, Training and Educational Data, and Inferred Data to target advertisements and messages to you, this can include targeted advertising via third party advertising platforms including search engines and social media/networking platforms such as LinkedIn or Twitter.

Excerpt from Palantir's Privacy Statement

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Palantir Privacy Statement
Entity
Palantir
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015618
Document ID
CA-D-00496
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
467811798e51fdc216d32e042e572368009c0208fb7647a78ab30f955bea2a3e
Analysis generated
July 9, 2026 08:24 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Palantir
Document: Palantir Privacy Statement
Record ID: CA-P-015618
Captured: 2026-07-09 08:24:47 UTC
SHA-256: 467811798e51fdc2…
URL: https://conductatlas.com/platform/palantir/palantir-privacy-statement/provision/CA-P-015618/inferred-data-creation-and-targeted-advertising/
Accessed: Sept. 11, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Palantir's Inferred Data Creation and Targeted Advertising clause do?

This provision establishes that inferred data, derived from combining multiple internally collected categories with external third-party data, is used as an input for behavioral advertising on external social media and search platforms. The provision relies on legitimate interests as the legal basis for this processing in the EEA, UK, and Switzerland context, which may require evaluation under applicable regulatory guidance …

How does this clause affect you?

Under this provision, Palantir may combine data collected across multiple touchpoints with third-party data to generate preference and interest profiles used for targeted advertising on platforms including LinkedIn and Twitter. Individuals in EEA, UK, or Swiss jurisdictions may object to this processing by contacting privacy@palantir.com.

Is ConductAtlas affiliated with Palantir?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Palantir.