The statement authorizes Palantir to generate inferred data by combining internally collected data with third-party partner and publicly available data, and to use this inferred data along with other collected categories to place targeted advertisements on third-party platforms including LinkedIn and Twitter.
This analysis describes what Palantir's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that inferred data, derived from combining multiple internally collected categories with external third-party data, is used as an input for behavioral advertising on external social media and search platforms. The provision relies on legitimate interests as the legal basis for this processing in the EEA, UK, and Switzerland context, which may require evaluation under applicable regulatory guidance on behavioral advertising.
Interpretive note: The enforceability and regulatory acceptability of legitimate interests as the legal basis for behavioral advertising profiling varies by EU member state and is subject to evolving regulatory guidance.
The updated Privacy Statement now authorizes Palantir to disclose personal data to promotional code partners who may then contact you if you sign up for a Palantir service using their code. This establishes a new third-party contact pathway not previously disclosed in the policy. The terms do not specify how frequently partners may contact you, what data is included in the disclosure, or whether you can opt out of partner contact after signing up.
View change record →This new provision discloses that Palantir creates inferred profiles combining first-party and third-party data to predict customer interests, raising transparency concerns about profiling and data enrichment practices.
View full change record →Under this provision, Palantir may combine data collected across multiple touchpoints with third-party data to generate preference and interest profiles used for targeted advertising on platforms including LinkedIn and Twitter. Individuals in EEA, UK, or Swiss jurisdictions may object to this processing by contacting privacy@palantir.com.
Cross-platform context
See how other platforms handle Inferred Data Creation and Targeted Advertising and similar clauses.
Compare across platforms →"Inferred Data: Preferences, likelihood of interest in Palantir products and/or services. Data generated by combining data (such as Contact Data, Professional Data, Transaction Data, Technical Data and Communication Data) collected by Palantir with information obtained from third parties (such as Contact Data, Professional Data, Transaction Data, Technical Data and Communication Data), including partners and publicly available sources, which assist with the sale of products or services, compliance with laws, and that detect, prevent and otherwise address fraudulent, deceptive, or illegal activity. To target advertising: We use your Contact Data, Professional Data, Communication Data, Technical Data, Transaction Data, Training and Educational Data, and Inferred Data to target advertisements and messages to you, this can include targeted advertising via third party advertising platforms including search engines and social media/networking platforms such as LinkedIn or Twitter.Excerpt from Palantir's Privacy Statement
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This provision establishes that inferred data, derived from combining multiple internally collected categories with external third-party data, is used as an input for behavioral advertising on external social media and search platforms. The provision relies on legitimate interests as the legal basis for this processing in the EEA, UK, and Switzerland context, which may require evaluation under applicable regulatory guidance …
Under this provision, Palantir may combine data collected across multiple touchpoints with third-party data to generate preference and interest profiles used for targeted advertising on platforms including LinkedIn and Twitter. Individuals in EEA, UK, or Swiss jurisdictions may object to this processing by contacting privacy@palantir.com.
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