OpenRouter · OpenRouter Privacy Policy · View original document ↗

Personal Data Used for Interest-Based Advertising

Medium severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity OpenRouter recorded 4 documented changes in the last 30 days.
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This analysis describes what OpenRouter's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' personal data is actively applied to advertising decisions, meaning data collected through use of the service is fed back into targeting users with promotional content.

Consumer impact (what this means for users)

OpenRouter is permitted to use your personal data to target you with interest-based advertisements about its own Site and Services.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Delivering interest-based ads (also known as personalized ads or targeted ads). We show you interest-based ads to display aspects of our Site and Services that might be of interest to you.

— Excerpt from OpenRouter's OpenRouter Privacy Policy

Applicable regulations

Colorado AI Act
US-CO
EU AI Act - High Risk Provisions
EU

Provision details

Document information
Document
OpenRouter Privacy Policy
Entity
OpenRouter
Document last updated
May 12, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-066434
Document ID
CA-D-00811
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
dfc26af0d938f539393c1d50bf9e961784acc942ecc6dcc4ea7ec472eb216042
Analysis generated
May 21, 2026 01:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OpenRouter
Document: OpenRouter Privacy Policy
Record ID: CA-P-066434
Captured: 2026-05-21 01:12:10 UTC
SHA-256: dfc26af0d938f539…
URL: https://conductatlas.com/platform/openrouter/openrouter-privacy-policy/provision/CA-P-066434/personal-data-used-for-interest-based-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does OpenRouter's Personal Data Used for Interest-Based Advertising clause do?

Users' personal data is actively applied to advertising decisions, meaning data collected through use of the service is fed back into targeting users with promotional content.

How does this clause affect you?

OpenRouter is permitted to use your personal data to target you with interest-based advertisements about its own Site and Services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with OpenRouter?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OpenRouter.