Noom · Noom Privacy Policy

Children's Data Exclusion

Medium severity
Share 𝕏 Share in Share 🔒 PDF

What it is

Noom's app is not intended for children under 13, and Noom says it does not knowingly collect data from children under 13 — but there is no active age verification mechanism described.

Consumer impact (what this means for users)

Parents should be aware that Noom relies on a self-certification model for child exclusion — if a child under 13 uses the app, their health data could be collected before Noom becomes aware of it, creating privacy risks for minors.

Cross-platform context

See how other platforms handle Children's Data Exclusion and similar clauses.

Compare across platforms →
Need full compliance memos? See Professional →

Why it matters (compliance & risk perspective)

The absence of a robust age verification mechanism means children could potentially use the app and have their health data collected, while Noom's COPPA compliance relies solely on the 'not directed to children' standard rather than active verification.

View original clause language
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 13, please contact us at privacy@noom.com.

Institutional analysis (Compliance & legal intelligence)

1. REGULATORY FRAMEWORK: COPPA (15 U.S.C. §6501 et seq.) prohibits collection of personal information from children under 13 without verifiable parental consent; FTC COPPA Rule (16 C.F.R. Part 312) requires actual knowledge standard compliance; GDPR Art. 8 requires parental consent for data processing of children under 16 (or lower age set by member state, minimum 13) in the EU. Primary enforcement: FTC (COPPA), EU DPAs (GDPR Art. 8). 2.

🔒

Compliance intelligence locked

Regulatory citations, enforcement risk, and due diligence action items.

Watcher $9.99/mo Professional $149/mo

Watcher: regulatory citations. Professional: full compliance memo.

Applicable agencies

  • FTC
    The FTC is the primary enforcement authority for COPPA violations involving collection of personal data from children under 13 without parental consent.
    File a complaint →

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
April 29, 2026
Tracking information
First tracked
April 28, 2026
Last verified
April 28, 2026
Record ID
CA-P-003848
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
SHA-256
05252f553ca6864667d2e582f332534d7ecc993e8e01284deda5add6a0607bb0
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Noom | Document: Noom Privacy Policy | Record: CA-P-003848
Captured: 2026-04-28 06:52:27 UTC | SHA-256: 05252f553ca68646…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/childrens-data-exclusion/
Accessed: May 2, 2026
Classification
Severity
Medium
Categories

Other provisions in this document