We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.)... Netflix viewing and gaming history... We collect information about the ads on the Netflix service that you view or interact with... We use this information to support Advertisements (including behavioral advertisements in accordance with your preferences).
The Video Privacy Protection Act (VPPA) specifically protects the privacy of video rental and streaming history — using viewing history for ad targeting without adequate written consent creates significant federal litigation exposure.
Netflix collects a wide range of personal data including viewing history, device identifiers, payment information, and behavioral data inferred from your activity on third-party websites and apps, particularly for users on the ad-supported plan. Users have rights to access, correct, delete, and export their data, and can control certain advertising preferences, but the policy's vague retention language and broad third-party data sharing create residual privacy risk. You can manage your advertising and data preferences by visiting your Netflix account settings at netflix.com and navigating to 'Privacy and Data Settings'.