These rights give you meaningful control over your personal data held by Netflix, though the specific rights available to you depend on your country or state of residence.
Consumer impact
Netflix collects extensive personal data including viewing history, device identifiers, payment details, and advertising interests inferred from your activity on third-party websites and apps, which are used to serve behavioral advertisements on supported tiers. Data is shared with a broad network of service providers, advertising companies, and business partners, and may be transferred internationally. You can opt out of behavioral advertising and manage your cookie preferences through your Netflix account settings or by visiting netflix.com/adchoices.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Export Your Data
Log into your Netflix account and visit the 'Account' page, then select 'Download your personal information' to submit a data export request. Netflix will notify you when your data is ready to download.
Delete Your Data
Send an email to privacy@netflix.com requesting deletion of your personal information. Include your account email address and specify the scope of your deletion request.
Applicable agencies
Federal Trade Commission (ftc)
Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
Who can file: Anyone affected by the company's practices (US or international)
What you need: Your account details, a timeline of relevant events, and a description of the specific issue
What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation