Retention of Personal Information [section header referenced in navigation — Netflix retains personal information for as long as necessary to provide the service and fulfill the purposes described in this Privacy Statement, or as required by law].
Vague retention language without specific periods makes it difficult for users to know when their data will be deleted and creates compliance risk under GDPR's data minimization and storage limitation principles.
Netflix collects a wide range of personal data including viewing history, device identifiers, payment information, and behavioral data inferred from your activity on third-party websites and apps, particularly for users on the ad-supported plan. Users have rights to access, correct, delete, and export their data, and can control certain advertising preferences, but the policy's vague retention language and broad third-party data sharing create residual privacy risk. You can manage your advertising and data preferences by visiting your Netflix account settings at netflix.com and navigating to 'Privacy and Data Settings'.