These tracking technologies allow Netflix and its advertising partners to monitor your behavior across the internet, building a detailed profile that influences the ads and content you see.
Consumer impact
Netflix collects extensive personal data including viewing history, device identifiers, payment details, and advertising interests inferred from your activity on third-party websites and apps, which are used to serve behavioral advertisements on supported tiers. Data is shared with a broad network of service providers, advertising companies, and business partners, and may be transferred internationally. You can opt out of behavioral advertising and manage your cookie preferences through your Netflix account settings or by visiting netflix.com/adchoices.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Visit netflix.com/adchoices to manage advertising cookie preferences, or use your browser's cookie settings to block or delete tracking cookies. Netflix also provides a cookie consent tool accessible from their website footer.
Applicable agencies
Federal Trade Commission (ftc)
Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
Who can file: Anyone affected by the company's practices (US or international)
What you need: Your account details, a timeline of relevant events, and a description of the specific issue
What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation