We automatically collect the following categories of personal information in connection with your use of the Netflix service: Netflix account/profile information, purchase information, usage information, advertising information, device and network information, and communications.
The breadth of automatic collection — spanning playback events, app clicks, text input, page views, camera access, crash reports, and network device identifiers — goes beyond what many users would expect and creates a detailed behavioral profile.
Netflix collects a wide range of personal data including viewing history, device identifiers, payment information, and behavioral data inferred from your activity on third-party websites and apps, particularly for users on the ad-supported plan. Users have rights to access, correct, delete, and export their data, and can control certain advertising preferences, but the policy's vague retention language and broad third-party data sharing create residual privacy risk. You can manage your advertising and data preferences by visiting your Netflix account settings at netflix.com and navigating to 'Privacy and Data Settings'.