The policy authorizes MyFitnessPal and its third-party partners to combine online behavior and device location data across multiple browsers and devices attributed to the same user, and to use inferred device associations to deliver targeted advertisements and measure campaign effectiveness.
This analysis describes what MyFitnessPal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that device identifiers, location data, and behavioral data may be combined across browsers and devices by third-party partners, creating a cross-device profile used for advertising delivery and measurement, which engages both CCPA targeted advertising opt-out rights and GDPR consent requirements for EEA users.
The agreement authorizes third-party partners to infer device associations and deliver advertisements across multiple devices attributed to a user; opting out through Cookie Preferences or the in-app Privacy Center is required separately on each browser and device, as the policy states preferences are applied at the browser or device level.
Cross-platform context
See how other platforms handle Targeted Advertising and Cross-Device Tracking and similar clauses.
Compare across platforms →"Cross-Device Tracking . We and our third-party partners may use the information we collect to help us identify other devices that you use (e.g., a mobile phone, tablet, computer, etc.). This means that your online behavior on your current browser or device and your device's location may be combined with information collected from your other browsers or devices. Upon making an inference that a device is in use by you, our partners may use this information to deliver an advertisement on the device, to limit the number of times you see an advertisement across your devices, and to help measure the effectiveness of our campaigns across devices.Excerpt from MyFitnessPal's Privacy Policy
1) REGULATORY LANDSCAPE: Cross-device tracking engages CCPA's definition of 'sharing' for cross-context behavioral advertising, GDPR consent requirements for tracking technologies under the ePrivacy Directive, and FTC guidelines on cross-device tracking disclosed in the FTC's 2017 …
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This provision establishes that device identifiers, location data, and behavioral data may be combined across browsers and devices by third-party partners, creating a cross-device profile used for advertising delivery and measurement, which engages both CCPA targeted advertising opt-out rights and GDPR consent requirements for EEA users.
The agreement authorizes third-party partners to infer device associations and deliver advertisements across multiple devices attributed to a user; opting out through Cookie Preferences or the in-app Privacy Center is required separately on each browser and device, as the policy states preferences are applied at the browser or device level.
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