Microsoft uses data it collects about you — including your browsing habits, search history, and inferred interests — to show you personalised advertisements across its products and partner services.
Your personal data is being used to influence what advertisements you see, which may affect your purchasing decisions and means your data has commercial value to Microsoft and its advertising partners.
Use of personal data for behavioural advertising implicates GDPR's legitimate interests and consent requirements (Articles 6 and 7), CCPA's right to opt out of sale/sharing of personal information, and FTC guidelines on deceptive advertising practices. Legal teams should assess whether consent mechanisms meet the standard of freely given, specific, informed, and unambiguous consent.
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Microsoft collects extensive personal data across its products including search history, voice recordings, location data, browsing behaviour, and inferred interests, and uses this data for targeted advertising and product improvement. Users' data may be shared with affiliates, advertising partners, and other third parties, and sensitive data such as health and biometric information may also be collected in certain contexts. You can review, download, or delete your personal data by visiting Microsoft's Privacy Dashboard at account.microsoft.com/privacy.