Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to provide and improve our products, provide customer support, personalize the products we offer you, and make recommendations. We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.
This means data you generate in one Microsoft product can be used to train AI models or inform decisions in completely separate products, creating a comprehensive profile you may not be aware of.
Microsoft collects a wide range of personal data ā including location, voice recordings, search queries, browsing history, and content you create ā across all its products and uses this data for advertising personalisation, AI training, and product improvement. Users with a Microsoft account have rights to access, correct, delete, and export their data, and can opt out of interest-based advertising, but many data uses are bundled under broad legitimate interest or contractual necessity grounds that cannot be individually declined. You can review, download, and delete your personal data, and adjust advertising and diagnostic data settings, by visiting the Microsoft Privacy Dashboard at account.microsoft.com/privacy.