What is the severity of this clause?

ConductAtlas classifies this MetaMetrics Analytics Wallet Association clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar MetaMetrics Analytics Wallet Association clauses across approximately 279 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

MetaMetrics Analytics Wallet Association — MetaMask

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This analysis describes what MetaMask's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Participation in MetaMetrics analytics allows MetaMask to connect behavioral event data to identifiable on-chain identifiers, increasing the specificity of data associated with a user.

Consumer impact (what this means for users)

If you participate in MetaMetrics, your in-app activity events may be tied to your wallet address and transaction hashes by MetaMask.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

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▸ View Original Clause Language DOCUMENT RECORD

"
Where you participate in additional analytics data collection (also known as MetaMetrics), we may associate user event information with your wallet address(es) and transaction hashes.

— Excerpt from MetaMask's MetaMask Privacy Policy

Applicable regulations

ePrivacy Directive

European Union

FTC Act Section 5

United States Federal

GDPR

European Union

Provision details

Document information

Document

MetaMask Privacy Policy

Entity

MetaMask

Document last updated

May 5, 2026

Tracking information

First tracked

May 7, 2026

Last verified

May 9, 2026

Record ID

CA-P-037657

Document ID

CA-D-00280

Evidence Provenance

Source URL

https://metamask.io/privacy-policy/

Wayback Machine

View archived versions →

Content hash (SHA-256)

4cfbe9762731bfe658d18b0c1568e69aca6f8fd9ffe4429a18ab2c4903520ea6

Analysis generated

May 7, 2026 06:17 UTC

Methodology

summarize_document-v8

Evidence

✓ Snapshot stored ✓ Hash verified

Citation Record

Entity: MetaMask
Document: MetaMask Privacy Policy
Record ID: CA-P-037657
Captured: 2026-05-07 06:17:26 UTC
SHA-256: 4cfbe9762731bfe6…
URL: https://conductatlas.com/platform/metamask/metamask-privacy-policy/provision/CA-P-037657/metametrics-analytics-wallet-association/
Accessed: July 12, 2026

Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Classification

Severity

Medium

Other risks in this policy

AI Tooling Used in Customer Support medium
Automated Decision-Making Notification Obligation high
IP Address Temporary Processing Only high
Minimal Personal Information Retention Policy high
Organization Ownership of Employee Accounts high
Personal Information Not Sold high

Related Analysis

What 38 AI Companies Actually Say About Your Data (2026)
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does MetaMask's MetaMetrics Analytics Wallet Association clause do?

Participation in MetaMetrics analytics allows MetaMask to connect behavioral event data to identifiable on-chain identifiers, increasing the specificity of data associated with a user.

How does this clause affect you?

If you participate in MetaMetrics, your in-app activity events may be tied to your wallet address and transaction hashes by MetaMask.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with MetaMask?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by MetaMask.