Provision record
MetaMask · MetaMask Privacy Policy · View original document ↗

MetaMetrics Analytics Wallet Association

Medium severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

What information may MetaMask associate with wallet addresses and transaction hashes where the user participates in MetaMetrics?
MetaMask may associate user event information with wallet addresses and transaction hashes where the user participates in additional analytics data collection known as MetaMetrics.
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This analysis describes what MetaMask's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Participation in MetaMetrics analytics allows MetaMask to connect behavioral event data to identifiable on-chain identifiers, increasing the specificity of data associated with a user.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

If you participate in MetaMetrics, your in-app activity events may be tied to your wallet address and transaction hashes by MetaMask.

How other platforms handle this

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Where you participate in additional analytics data collection (also known as MetaMetrics), we may associate user event information with your wallet address(es) and transaction hashes.

Excerpt from MetaMask's Privacy Policy

Applicable regulations

ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
MetaMask Privacy Policy
Entity
MetaMask
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-037657
Document ID
CA-D-00280
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4cfbe9762731bfe658d18b0c1568e69aca6f8fd9ffe4429a18ab2c4903520ea6
Analysis generated
May 7, 2026 06:17 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: MetaMask
Document: MetaMask Privacy Policy
Record ID: CA-P-037657
Captured: 2026-05-07 06:17:26 UTC
SHA-256: 4cfbe9762731bfe6…
URL: https://conductatlas.com/platform/metamask/metamask-privacy-policy/provision/CA-P-037657/metametrics-analytics-wallet-association/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does MetaMask's MetaMetrics Analytics Wallet Association clause do?

Participation in MetaMetrics analytics allows MetaMask to connect behavioral event data to identifiable on-chain identifiers, increasing the specificity of data associated with a user.

How does this clause affect you?

If you participate in MetaMetrics, your in-app activity events may be tied to your wallet address and transaction hashes by MetaMask.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with MetaMask?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by MetaMask.