Provision record
Meta · Meta Terms of Service · View original document ↗

Advertiser Audience Targeting Permission

Medium severity Explicit document language Common · 148 of 352 platforms
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This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jul 29, 2026

The updated terms establish several operational changes affecting how disputes are handled and how the Terms themselves can be modified. For consumers, the revised dispute resolution language states that consumer claims will be resolved under the laws of the consumer's own country in courts located in that country, rather than exclusively in California courts. Meta reserves the right to pursue claims against consumers in California courts. For users employing automated data collection, the updated terms require compliance with separate Automated Data Collection Terms and explicitly state that Meta may restrict or revoke permission at any time. The Terms now require Meta to provide at least 30 days' advance notice before making changes, except when changes are required by law.

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High Apr 21, 2026

The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.

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Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 370 other provisions on other platforms.

How other platforms handle this

Meta Ads Medium

If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.

Runway Medium

If you are under 18 or not of legal age, you must have your parent or legal guardian's permission if you want to use the Services.

Hilton Medium

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.

Excerpt from Meta's Terms of Service

Provision details

Document information
Document
Meta Terms of Service
Entity
Meta
Document last updated
July 5, 2026
Tracking information
First tracked
July 11, 2026
Last verified
July 11, 2026
Record ID
CA-P-017653
Document ID
CA-D-00020
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
dadc7fe4775bb5d5c065bcef9ffccbc25c980906ad4b50ae694b828b600164f5
Analysis generated
July 11, 2026 02:10 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta
Document: Meta Terms of Service
Record ID: CA-P-017653
Captured: 2026-07-11 02:10:27 UTC
SHA-256: dadc7fe4775bb5d5…
URL: https://conductatlas.com/platform/meta/meta-terms-of-service/provision/CA-P-017653/advertiser-audience-targeting-permission/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Meta's Advertiser Audience Targeting Permission clause do?

The clause states: “advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.