Users grant Meta permission to display their name, profile picture, and actions taken on Facebook alongside ads and sponsored content shown to other users, with no financial compensation to the user. The terms state this content is visible only to users who already have permission to see the relevant actions.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta may incorporate user identity signals including name and profile photo into commercial advertising displays without user compensation. The practical scope is limited by existing privacy settings, but the authorization is asserted as part of the base terms rather than requiring affirmative opt-in.
Interpretive note: The enforceability of consent asserted through general terms acceptance for commercial use of personal identity information varies by jurisdiction, particularly under GDPR and state right-of-publicity statutes.
The updated terms establish several operational changes affecting how disputes are handled and how the Terms themselves can be modified. For consumers, the revised dispute resolution language states that consumer claims will be resolved under the laws of the consumer's own country in courts located in that country, rather than exclusively in California courts. Meta reserves the right to pursue claims against consumers in California courts. For users employing automated data collection, the updated terms require compliance with separate Automated Data Collection Terms and explicitly state that Meta may restrict or revoke permission at any time. The Terms now require Meta to provide at least 30 days' advance notice before making changes, except when changes are required by law.
View change record →The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Under this clause, Meta is authorized to display a user's name, profile picture, and activity such as page likes or event interest alongside ads shown to that user's connections, without payment to the user. The agreement states that such displays are limited to audiences who already have permission to see those actions under the user's existing privacy settings.
Cross-platform context
See how other platforms handle Profile Name and Photo Use in Ads Without Compensation and similar clauses.
Compare across platforms →"You give us permission to use your name and profile picture and information about actions you have taken on Facebook next to or in connection with ads, offers, and other sponsored or commercial content that we display across our Products, without any compensation to you. For example, we may show your friends that you are interested in an advertised event or have liked a Facebook Page created by a brand that has paid us to display its ads on Facebook. Ads and content like this can be seen only by people who have your permission to see the actions you've taken on Meta Products.Excerpt from Meta's Terms of Service
1) REGULATORY LANDSCAPE: This provision implicates GDPR in EU jurisdictions, particularly regarding the lawful basis for using personal identifiers including name and profile photo in commercial advertising contexts, enforced by EU data protection authorities.
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This provision establishes that Meta may incorporate user identity signals including name and profile photo into commercial advertising displays without user compensation. The practical scope is limited by existing privacy settings, but the authorization is asserted as part of the base terms rather than requiring affirmative opt-in.
Under this clause, Meta is authorized to display a user's name, profile picture, and activity such as page likes or event interest alongside ads shown to that user's connections, without payment to the user. The agreement states that such displays are limited to audiences who already have permission to see those actions under the user's existing privacy settings.
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