The terms authorize Meta to use a user's name, profile picture, and actions taken on Facebook (such as liking a page or expressing interest in an event) in connection with ads and sponsored content displayed to other users, without compensation. The agreement states this social advertising content is visible only to users who have permission to see the user's actions.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes use of identifiable user attributes (name and profile picture) in advertising contexts displayed to other users. The permission is embedded in the terms of service rather than obtained through a separate consent mechanism, and no compensation is provided to users whose identity is used in this manner.
The updated terms apply unconditionally to all users regardless of residence. Meta removed the requirement to provide 30 days' advance notice before changing terms, replacing it with notification 'before' changes go into effect without specifying a notice period. More materially, the company consolidated all disputes to exclusive resolution in U.S. District Court for the Northern District of California or San Mateo County state court under California law, removing the prior option for consumers to pursue claims in competent courts in their home countries. Meta also introduced an explicit $100 liability cap (or amount paid in prior 12 months, whichever is greater) and expanded damages exclusions to cover all consequential, special, indirect, exemplary, punitive, and incidental losses 'even if we have been advised of the possibility of such damages', without the qualifying language 'to the fullest extent permissible by law' that previously applied.
View change record →The updated terms establish several operational changes affecting how disputes are handled and how the Terms themselves can be modified. For consumers, the revised dispute resolution language states that consumer claims will be resolved under the laws of the consumer's own country in courts located in that country, rather than exclusively in California courts. Meta reserves the right to pursue claims against consumers in California courts. For users employing automated data collection, the updated terms require compliance with separate Automated Data Collection Terms and explicitly state that Meta may restrict or revoke permission at any time. The Terms now require Meta to provide at least 30 days' advance notice before making changes, except when changes are required by law.
View change record →The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →⚠ Meta may display the user's name, profile picture, and on-platform actions in connection with ads and sponsored content shown to the user's connections, as described in the terms, for users who continue to access Meta Products.
Cross-platform context
See how other platforms handle Name and Profile Picture Use in Advertising and similar clauses.
Compare across platforms →"You give us permission to use your name and profile picture and information about actions you have taken on Facebook next to or in connection with ads, offers, and other sponsored or commercial content that we display across our Products, without any compensation to you. For example, we may show your friends that you are interested in an advertised event or have liked a Facebook Page created by a brand that has paid us to display its ads on Facebook. Ads and content like this can be seen only by people who have your permission to see the actions you've taken on Meta Products.Excerpt from Meta's Terms of Service
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This provision authorizes use of identifiable user attributes (name and profile picture) in advertising contexts displayed to other users. The permission is embedded in the terms of service rather than obtained through a separate consent mechanism, and no compensation is provided to users whose identity is used in this manner.
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