Users who submit comments, photos, suggestions, complaints, or other content through the online services grant McDonald's a perpetual, irrevocable, royalty-free, sublicensable, worldwide license to use that content for any commercial or other purpose without compensation, notice, or attribution. Users also expressly waive claims arising from McDonald's use of materials similar to their submission.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants McDonald's broad intellectual property rights over any user-submitted content including photographs, suggestions, and complaints, without any obligation to compensate, notify, or attribute the submitting user. The scope extends to sublicensing and derivative works, and the accompanying waiver of claims covers materials merely similar to the submission.
Under this clause, any content a user submits through the online services, including photos, feedback, or complaints, becomes subject to a perpetual, royalty-free commercial license held by McDonald's and transferable to third parties. The agreement states users waive all claims related to McDonald's use or development of materials similar or identical to their submission.
Cross-platform context
See how other platforms handle Perpetual Royalty-Free Commercial License on User Submissions and similar clauses.
Compare across platforms →"You understand that by submitting any submissions to McDonald's through the online services, you grant McDonald's a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, sublicense to others, modify, translate, prepare derivative works of, publicly display, and publicly perform the submissions, including to use them for any commercial or other purpose whatsoever without approval from or compensation, notice or attribution to you or any other person. McDonald's will not be required to treat any submissions as confidential. You expressly waive any and all claims against McDonald's and all other Members of the McDonald's System in connection with McDonald's consideration, use or development of any product, design, concept or other materials similar or identical to your submission.Excerpt from McDonald's's Terms of Use
1) REGULATORY LANDSCAPE: This provision may require evaluation under the FTC Act where commercial use of consumer-generated content could intersect with endorsement or advertising regulations, particularly if user-submitted images or testimonials are used in marketing …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision grants McDonald's broad intellectual property rights over any user-submitted content including photographs, suggestions, and complaints, without any obligation to compensate, notify, or attribute the submitting user. The scope extends to sublicensing and derivative works, and the accompanying waiver of claims covers materials merely similar to the submission.
Under this clause, any content a user submits through the online services, including photos, feedback, or complaints, becomes subject to a perpetual, royalty-free commercial license held by McDonald's and transferable to third parties. The agreement states users waive all claims related to McDonald's use or development of materials similar or identical to their submission.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.