This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The license is perpetual and irrevocable, meaning users cannot reclaim or restrict McDonald's use of submitted content after submission, and McDonald's pays no royalties.
Interpretive note: The excerpt appears to be truncated; additional licensed acts beyond 'publicly display' may be present in the full clause but are not quoted here.
Any content you submit grants McDonald's broad, permanent, and irrevocable rights to use and exploit that content without compensation to you.
How other platforms handle this
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Except for the license you grant below, you retain all rights in and to your Marketing Content, as between you and ActiveCampaign.
Tinder grants you a personal, worldwide, royalty-free, non-assignable, non-exclusive, revocable, and non-sublicensable license to access and use our Services for purposes as intended by Tinder and permitted by these Terms and applicable laws.
"You grant McDonald's a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, sublicense to others, modify, translate, prepare derivative works of, publicly display...Excerpt from McDonald's's Terms of Use
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The license is perpetual and irrevocable, meaning users cannot reclaim or restrict McDonald's use of submitted content after submission, and McDonald's pays no royalties.
Any content you submit grants McDonald's broad, permanent, and irrevocable rights to use and exploit that content without compensation to you.
ConductAtlas has identified this type of provision across 256 platforms. See the full comparison.
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