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The footer of the Max website includes a link titled Do Not Sell or Share My Personal Information, indicating the availability of a California consumer opt-out mechanism as contemplated by the CCPA/CPRA. The substantive text of this opt-out process was not included in the submitted document.
This analysis describes what Max's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision signals that WarnerMedia Direct, LLC maintains a California-specific opt-out mechanism for personal information sale or sharing as required under the CCPA and CPRA. The operative scope, mechanism, and any exceptions to this opt-out are contained in a linked page not included in the submission.
Interpretive note: The submitted fragment contains only the link title and not the operative opt-out text; the scope, mechanism, and covered data categories cannot be assessed from this submission.
The agreement references a Do Not Sell or Share My Personal Information page, which under California law provides eligible residents with the ability to direct the company not to sell or share their personal information. The specific categories of data covered and the opt-out method are defined in the linked page, which was not part of the submitted text.
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"Do Not Sell or Share My Personal InformationExcerpt from Max's Terms of Use
(1) REGULATORY LANDSCAPE: This link engages with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. The CCPA/CPRA requires businesses that sell or share personal information to provide a conspicuous opt-out mechanism. The existence of this link indicates WarnerMedia Direct, LLC has determined it meets the thresholds triggering this disclosure obligation. (2) GOVERNANCE EXPOSURE: Medium. The presence of this link indicates that the company has assessed itself as subject to CCPA/CPRA opt-out requirements, but the operative text, data categories covered, and opt-out mechanism details were not submitted. Compliance teams cannot confirm adequacy of the mechanism from this fragment alone. (3) JURISDICTION FLAGS: This provision is specifically directed at California residents. Other US states with comprehensive privacy laws (Virginia, Colorado, Connecticut, Texas, and others) may have analogous opt-out requirements that the company addresses separately or through this same mechanism. EU and UK users would be governed by GDPR-based mechanisms rather than this California-specific link. (4) CONTRACT AND VENDOR IMPLICATIONS: Vendors and data processors receiving personal information from WarnerMedia Direct, LLC may be implicated by this opt-out mechanism. Compliance teams should confirm that downstream data sharing agreements include contractual provisions consistent with honored opt-out requests. (5) COMPLIANCE CONSIDERATIONS: Legal teams should obtain and review the full text of the Do Not Sell or Share My Personal Information page to confirm the opt-out mechanism, covered data categories, response timelines, and any exceptions asserted. Annual CPRA audits should verify that this mechanism remains operational and consistent with current regulatory guidance.
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This provision signals that WarnerMedia Direct, LLC maintains a California-specific opt-out mechanism for personal information sale or sharing as required under the CCPA and CPRA. The operative scope, mechanism, and any exceptions to this opt-out are contained in a linked page not included in the submission.
The agreement references a Do Not Sell or Share My Personal Information page, which under California law provides eligible residents with the ability to direct the company not to sell or share their personal information. The specific categories of data covered and the opt-out method are defined in the linked page, which was not part of the submitted text.
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