The Max website footer contains a Do Not Sell or Share My Personal Information link, indicating the availability of a CCPA/CPRA opt-out mechanism for California residents. The full scope and procedure for this opt-out are not reproduced in the submitted text.
This analysis describes what Max's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision signals that Max has implemented a consumer opt-out mechanism aligned with CCPA/CPRA requirements, but the operative details of what data categories are covered, how the opt-out is processed, and which third parties are affected cannot be assessed from the footer link alone.
Interpretive note: Only the footer link label is present in the submitted text; the operative terms, data categories covered, and opt-out mechanism are not reproduced and cannot be assessed.
The agreement references a Do Not Sell or Share My Personal Information opt-out, which under CCPA/CPRA permits California residents to direct the company not to sell or share their personal information with third parties. The specific data categories and third-party recipients covered by this opt-out are not discernible from the submitted text.
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"Do Not Sell or Share My Personal Information— Excerpt from Max's HBO Max Terms of Use (Legacy)
(1) REGULATORY LANDSCAPE: This link engages the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. The Do Not Sell or Share requirement is a statutory obligation for covered businesses under CCPA/CPRA; however, the operative scope of Max's opt-out mechanism cannot be assessed without the full policy text. (2) GOVERNANCE EXPOSURE: Low (based on available text). The presence of the link indicates formal acknowledgment of the CCPA/CPRA opt-out obligation, but whether the underlying mechanism is fully compliant with CPRA's expanded "share" definition covering cross-context behavioral advertising cannot be determined from the footer alone. (3) JURISDICTION FLAGS: California residents are the primary affected population under CCPA/CPRA. Other U.S. state privacy laws with similar opt-out requirements (Virginia CDPA, Colorado CPA, Connecticut CTDPA) may also be relevant, and their applicability would depend on Max's user base and processing activities disclosed in the full Privacy Policy. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement and vendor management teams should assess whether Max's data sharing arrangements with advertising, analytics, and distribution partners are disclosed in the full Privacy Policy and whether those arrangements are covered by the opt-out mechanism. This cannot be evaluated from the submitted text. (5) COMPLIANCE CONSIDERATIONS: Legal teams should retrieve the full Do Not Sell or Share page and Privacy Policy to assess whether the opt-out mechanism covers all required data categories under CPRA, including sensitive personal information, and whether the opt-out persists across devices and platforms as required.
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This provision signals that Max has implemented a consumer opt-out mechanism aligned with CCPA/CPRA requirements, but the operative details of what data categories are covered, how the opt-out is processed, and which third parties are affected cannot be assessed from the footer link alone.
The agreement references a Do Not Sell or Share My Personal Information opt-out, which under CCPA/CPRA permits California residents to direct the company not to sell or share their personal information with third parties. The specific data categories and third-party recipients covered by this opt-out are not discernible from the submitted text.
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