Your data may be kept by Lyft for significant periods beyond account closure, limiting your ability to fully erase your personal history from their systems.
Lyft collects extensive personal data including real-time GPS location, trip history, payment information, device identifiers, and communications, which are used for service delivery, targeted advertising, and shared with third-party partners. Drivers are subject to additional data collection including background check results, identity verification, and insurance-related information sharing. You can opt out of certain data sharing for advertising purposes by visiting Lyft's privacy settings in the app or submitting a request through Lyft's privacy portal at https://privacy.lyft.com.