7 Total
1 High severity
4 Medium severity
2 Low severity
Summary

Leonardo AI's privacy policy governs how Leonardo Interactive Pty Ltd collects and uses personal data from users of its AI image generation platform, covering data types including account identifiers, payment information, device data, usage activity, and the content and text prompts users submit to generate images. The policy states that user-submitted prompts and generated content may be used to train and improve Leonardo AI's models, which applies to all users unless they contact the company to opt out. The policy also authorizes cross-border transfers of personal data to recipients in countries outside Australia and the EU/EEA, and discloses use of third-party advertising, analytics, and payment processing partners.

Technical / Legal Breakdown

This document is Leonardo AI's privacy policy, governing the collection, use, storage, and disclosure of personal data by Leonardo Interactive Pty Ltd (an Australian entity) in connection with its AI-powered image and content generation platform, with stated legal bases including consent, contract performance, and legitimate interests. The policy states that Leonardo collects identifiers, contact information, payment details, usage data, device and browser information, AI-generated content and prompts, and communications metadata; the terms authorize sharing this data with service providers, analytics partners, advertising partners, payment processors, and business partners, and state that user-generated content and prompts may be used to train and improve AI models. The policy asserts a broad license over user content for AI model training purposes, and the stated retention periods and cross-border transfer mechanisms (including transfers from the EU/EEA and Australia to third-party recipients) warrant evaluation under GDPR Chapter V, the Australian Privacy Act 1988, and applicable data transfer adequacy frameworks. The policy engages GDPR (for EU/EEA users), the Australian Privacy Act 1988 and Australian Privacy Principles, CCPA/CPRA (for California residents), and COPPA (the policy states the service is not directed to children under 13); compliance exposure is heightened for EU users given cross-border transfer disclosures and the AI training use of personal data and prompts, which may require evaluation under GDPR Articles 13/14 disclosure obligations and the EU AI Act.

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3 important changes detected

4 versions captured · Last updated: June 2026

What changed Leonardo AI updated its privacy policy footer to add a reference to 'AI Character Generator' in the list of product features and services. This is a product navigation update with no material change to data governance, privacy rights, or security practices. The SOC 2 Type I and II accreditation statement remains unchanged.
Why this matters This change reflects the addition of a new product feature to Leonardo AI's product suite. The updated policy footer now lists 'AI Character Generator' alongside other image and video tools. No changes to data collection, privacy rights, retention practices, or security commitments are present in this update.
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What changed Leonardo AI's privacy policy was updated on May 16, 2026 to add a reference to an 'AI Storyboard Generator' feature in the product navigation menu. This is a product feature disclosure change rather than a modification to privacy terms, data practices, rights, or obligations. The change does not alter what data Leonardo collects, how it processes information, what rights users have, or what security commitments the company makes.
Why this matters This change does not materially affect consumer privacy rights, data handling practices, or obligations under the Leonardo AI terms. The updated policy adds a product feature reference to the navigation menu without modifying any substantive privacy disclosures, data collection statements, or user protections. No action is required by users in response to this change.
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May 14, 2026 low

Leonardo AI's privacy policy underwent minor navigation and menu restructuring on May 14, 2026. The changes involved reordering product links in the header and footer navigation (moving Video Editor and …

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Recent Provision Changes Jun 2, 2026

Added (2)
Cross-Border Personal Data Transfers Medium

This addition clarifies data transfer practices and safeguards for international transfers, which is critical for GDPR compliance and user protection in regulated jurisdictions.

User Data Rights and Opt-Out Mechanisms Medium

This new provision explicitly addresses regional data subject rights including CCPA compliance for California residents, providing users with actionable mechanisms to exercise their rights.

Removed (1)
Regional Data Subject Rights

This generic provision was replaced with the more detailed and actionable 'User Data Rights and Opt-Out Mechanisms' provision that specifies rights and contact procedures.

Modified (5)
AI Model Training Use of User Content and Prompts

Provision was expanded with explicit opt-out mechanism and severity escalated from medium to high, with excerpt now provided detailing the specific use of prompts and generated images.

Third-Party Data Sharing with Advertising and Analytics Partners

Provision was renamed to include specific mention of 'Advertising and Analytics Partners' and now includes detailed excerpt specifying the scope and limitations of third-party access.

Cookie and Tracking Technology Use

Provision now includes specific data types collected, tracking methods used, and explicit mention of user control mechanisms through browser settings and cookie consent tool.

Data Retention

Provision now includes specific excerpt detailing retention criteria and the commitment to secure deletion or anonymization of data.

Minors and Age Restriction

Provision was renamed to 'Children's Data Restriction' and now includes specific age threshold of 13, contact mechanism for parents/guardians, and explicit statement about not directing services to children.

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High — 1 provision
Medium — 4 provisions
Low — 2 provisions

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Cross-platform context

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Mapped Governance Frameworks

CCPA/CPRA
California, USA
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FTC Act Section 5
United States Federal
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GDPR
European Union
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Archival ProvenanceSource & Archival Record
Last Captured June 2, 2026 20:41 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000480
Version ID CA-V-003344
SHA-256 a80c784dc89e2f2e003ea2958c29fd1b0b2c51fcada33007e78fa0460fcc2b62
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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