Users are contractually required to comply with FTC endorsement, testimonial, and native advertising disclosure guidelines for any sponsored or paid content they create on Kick. Responsibility for compliance with these disclosure requirements rests solely with the user, not with Kick.
This analysis describes what Kick's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause transfers sole compliance responsibility for FTC advertising disclosure obligations to the user, meaning creators who fail to disclose paid relationships, free product arrangements, or employer affiliations in their streams bear individual regulatory exposure without Kick assuming any shared compliance obligation. The Terms explicitly bind users to current and future FTC guidelines.
Under these terms, users who engage in any sponsored, paid, or affiliated content on Kick are solely responsible for complying with FTC disclosure requirements, including disclosing paid arrangements, free products received, and employer affiliations. The agreement states that Kick bears no responsibility for the creator's compliance with these obligations.
Cross-platform context
See how other platforms handle FTC Endorsement and Advertising Disclosure Obligations and similar clauses.
Compare across platforms →"You agree that your User Content will comply with the FTC's Guidelines Concerning the Use of Testimonials and Endorsements in Advertising, the FTC's Disclosures Guide, the FTC's Native Advertising Guidelines, and any other guidelines issued by the FTC from time to time (the 'FTC Guidelines'), as well as any other advertising guidelines required under applicable law. For example, if you engage in any advertising, sponsorships, promotions or exclusive arrangements that you independently conduct or display on your channel ('Creator Advertisements') - including but not limited to where you have been paid or provided with free products in exchange for discussing or promoting a product or service through the Service, or if you are an employee of a company and you decide to discuss or promote that company's products or services through the Service - you agree to comply with the FTC Guidelines' requirements for disclosing such relationships. You, and not Company, are solely responsible for any endorsements or testimonials you make regarding any product or service through the Service.Excerpt from Kick's Terms of Service
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This clause transfers sole compliance responsibility for FTC advertising disclosure obligations to the user, meaning creators who fail to disclose paid relationships, free product arrangements, or employer affiliations in their streams bear individual regulatory exposure without Kick assuming any shared compliance obligation. The Terms explicitly bind users to current and future FTC guidelines.
Under these terms, users who engage in any sponsored, paid, or affiliated content on Kick are solely responsible for complying with FTC disclosure requirements, including disclosing paid arrangements, free products received, and employer affiliations. The agreement states that Kick bears no responsibility for the creator's compliance with these obligations.
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