The policy authorizes sharing of hashed email addresses and user IDs with third-party advertising partners and social media platforms including Facebook, Twitter, Instagram, and LinkedIn for cross-device user identification and targeted advertising purposes.
This analysis describes what Kick's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the transmission of pseudonymized user identifiers to named social media advertising platforms and unnamed advertising partners for cross-device targeting and retargeting. The use of hashed email addresses as cross-device identifiers is a common but regulated practice that may constitute sharing or selling of personal information under certain state privacy laws.
Under this clause, hashed versions of user email addresses and platform user IDs may be shared with advertising partners and social media platforms for the purpose of delivering targeted advertising across devices and platforms. Users can opt out of personalized advertisements on Kick's platform via the user preferences center toggle, though the policy notes this does not prevent all advertising.
Cross-platform context
See how other platforms handle Hashed Email and User ID Sharing with Advertising Partners and similar clauses.
Compare across platforms →"We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted advertisements to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.Excerpt from Kick's Privacy Policy
1) REGULATORY LANDSCAPE: The sharing of hashed email addresses and user IDs with third-party advertising platforms may constitute sharing or selling of personal information under the California Consumer Privacy Act as amended by the CPRA, …
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This provision authorizes the transmission of pseudonymized user identifiers to named social media advertising platforms and unnamed advertising partners for cross-device targeting and retargeting. The use of hashed email addresses as cross-device identifiers is a common but regulated practice that may constitute sharing or selling of personal information under certain state privacy laws.
Under this clause, hashed versions of user email addresses and platform user IDs may be shared with advertising partners and social media platforms for the purpose of delivering targeted advertising across devices and platforms. Users can opt out of personalized advertisements on Kick's platform via the user preferences center toggle, though the policy notes this does not prevent all advertising.
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