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The policy authorizes sharing of hashed email addresses and user IDs with third-party advertising partners and social media platforms including Facebook, Twitter, Instagram, and LinkedIn for cross-device user identification and targeted advertising purposes.
This analysis describes what Kick's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the transmission of pseudonymized user identifiers to named social media advertising platforms and unnamed advertising partners for cross-device targeting and retargeting. The use of hashed email addresses as cross-device identifiers is a common but regulated practice that may constitute sharing or selling of personal information under certain state privacy laws.
Under this clause, hashed versions of user email addresses and platform user IDs may be shared with advertising partners and social media platforms for the purpose of delivering targeted advertising across devices and platforms. Users can opt out of personalized advertisements on Kick's platform via the user preferences center toggle, though the policy notes this does not prevent all advertising.
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"We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted advertisements to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.Excerpt from Kick's Privacy Policy
1) REGULATORY LANDSCAPE: The sharing of hashed email addresses and user IDs with third-party advertising platforms may constitute sharing or selling of personal information under the California Consumer Privacy Act as amended by the CPRA, potentially triggering opt-out rights. GDPR and UK GDPR require a lawful basis for this processing, typically consent under ePrivacy Directive requirements for cookie-based cross-device tracking. The FTC Act is relevant to the adequacy of disclosure and consumer choice mechanisms. 2) GOVERNANCE EXPOSURE: Medium. The practice of sharing hashed email addresses with social media advertising platforms is broadly observed across the industry, but regulatory treatment varies by jurisdiction. California's CPRA and similar state statutes may classify this activity as sharing personal information for cross-context behavioral advertising, requiring an opt-out mechanism that is clearly disclosed. The policy provides an opt-out via the user preferences center but does not use CCPA-specific sale or sharing language in the provided text. 3) JURISDICTION FLAGS: California residents have heightened exposure given CPRA provisions on cross-context behavioral advertising. EEA and UK users are subject to GDPR and UK GDPR consent requirements for behavioral advertising. Colorado, Virginia, Connecticut, and other states with comprehensive privacy statutes may also impose opt-out rights for targeted advertising that this policy should address. 4) CONTRACT AND VENDOR IMPLICATIONS: The policy identifies Facebook, Twitter, Instagram, LinkedIn, and Google as advertising partners by name but does not enumerate all advertising network partners. Compliance teams should request a complete subprocessor and advertising partner list and confirm that data sharing agreements include appropriate contractual restrictions on further processing. 5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that the opt-out mechanism described in the user preferences center is technically functional and documented, and evaluate whether the policy's disclosures satisfy opt-out of sale or sharing obligations under applicable state privacy laws. The interaction between first-party pixel collection by advertisers on Kick's platform and Kick's own advertising data practices should be reviewed, as the policy disclaims responsibility for advertiser tracking technologies.
This provision authorizes the transmission of pseudonymized user identifiers to named social media advertising platforms and unnamed advertising partners for cross-device targeting and retargeting. The use of hashed email addresses as cross-device identifiers is a common but regulated practice that may constitute sharing or selling of personal information under certain state privacy laws.
Under this clause, hashed versions of user email addresses and platform user IDs may be shared with advertising partners and social media platforms for the purpose of delivering targeted advertising across devices and platforms. Users can opt out of personalized advertisements on Kick's platform via the user preferences center toggle, though the policy notes this does not prevent all advertising.
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