This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Because the license is revocable and strictly limited in scope to use of the Service on designated Properties, any use beyond that purpose or after revocation would fall outside the license.
The reader may install, copy, and use the GAMC and/or SDKs only within the boundaries of this limited, revocable, non-exclusive, non-sublicensable license and only as necessary to use the Service on their Properties or Third Party Properties.
How other platforms handle this
We hereby grant you a limited, revocable, non-transferable, non-sublicensable license under the rights licensable by us to use the services and use Content from our services solely for your personal use...
We're happy for you to access our website and services...as long as you follow these terms of use and all of our other Terms of Service as they apply to you.
Wise grants you a revocable, non-exclusive, non-sublicensable, non-transferable, royalty-free limited license to access and/or make personal use of the Wise Materials and Services.
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"Google grants You a limited, revocable, non-exclusive, non-sublicensable license to install, copy and use the GAMC and/or SDKs solely as necessary for You to use the Service on Your Properties or Third Party Properties— Excerpt from Google's Google Analytics Terms of Service
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Because the license is revocable and strictly limited in scope to use of the Service on designated Properties, any use beyond that purpose or after revocation would fall outside the license.
The reader may install, copy, and use the GAMC and/or SDKs only within the boundaries of this limited, revocable, non-exclusive, non-sublicensable license and only as necessary to use the Service on their Properties or Third Party Properties.
ConductAtlas has identified this type of provision across 257 platforms. See the full comparison.
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