“Subject to the terms and conditions of this Agreement, (a) Google grants You a limited, revocable, non-exclusive, non-sublicensable license to install, copy and use the GAMC and/or SDKs solely as necessary for You to use the Service on Your Properties or Third Party Properties”
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Because the license is revocable and strictly limited in scope to use of the Service on designated Properties, any use beyond that purpose or after revocation would fall outside the license.
The reader may install, copy, and use the GAMC and/or SDKs only within the boundaries of this limited, revocable, non-exclusive, non-sublicensable license and only as necessary to use the Service on their Properties or Third Party Properties.
How other platforms handle this
Subject to the terms and conditions of these Terms, Faire grants you: (a) a non-transferable, non-exclusive, revocable, limited license, with no right to sublicense, to use and access the Services, and to view any Collective Content to which you are permitted access...
Zoom grants you a limited, revocable, non-exclusive, non-transferable, non-assignable, non-sublicensable, and royalty-free license to use the Software in object code format on a compatible device for your internal use only...
The license granted to you for the App is a limited, non-transferable license to use the App on Mac product that you own or control and as permitted by the Usage Rules that are part of the terms of service in the Mac App Store.
"Subject to the terms and conditions of this Agreement, (a) Google grants You a limited, revocable, non-exclusive, non-sublicensable license to install, copy and use the GAMC and/or SDKs solely as necessary for You to use the Service on Your Properties or Third Party PropertiesExcerpt from Google's Analytics Terms of Service
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Because the license is revocable and strictly limited in scope to use of the Service on designated Properties, any use beyond that purpose or after revocation would fall outside the license.
The reader may install, copy, and use the GAMC and/or SDKs only within the boundaries of this limited, revocable, non-exclusive, non-sublicensable license and only as necessary to use the Service on their Properties or Third Party Properties.
ConductAtlas has identified this type of provision across 250 platforms. See the full comparison.
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