Google · Google Analytics Terms of Service · View original document ↗

Service Business Use Only Requirement

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Restricting use to trade, business, craft, or professional purposes means personal or consumer use is not permitted under the agreement.

Consumer impact (what this means for users)

The reader may only use the Service for purposes that relate to their trade, business, craft, or profession; any other use falls outside the permitted scope.

How other platforms handle this

Segment Medium

The Services are intended for business use by corporate or business entities, and you agree that you will not use the Services for any personal or individual use.

Upwork Medium

The Escrow Services are intended for business use, and you agree to use the Escrow Services only for business purposes and not for consumer, personal, family, or household purposes.

Robinhood Medium

if you do choose to upload your photograph to our Service, please note that all images must adhere to our App Use Standards which you are required to comply with to use any of the Robinhood Services.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
You must only use our Service exclusively for purposes relating to your trade, business, craft or profession.

— Excerpt from Google's Google Analytics Terms of Service

Applicable regulations

CFAA
United States Federal
DMCA
United States Federal
DSA
European Union

Provision details

Document information
Document
Google Analytics Terms of Service
Entity
Google
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-067746
Document ID
CA-D-00900
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
21ea24be1a4312bcc179ce853db6df37f6087cc8950fc43206a729dba6ec1c02
Analysis generated
May 20, 2026 23:48 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Analytics Terms of Service
Record ID: CA-P-067746
Captured: 2026-05-20 23:48:18 UTC
SHA-256: 21ea24be1a4312bc…
URL: https://conductatlas.com/platform/google/google-analytics-terms-of-service/provision/CA-P-067746/service-business-use-only-requirement/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google's Service Business Use Only Requirement clause do?

Restricting use to trade, business, craft, or professional purposes means personal or consumer use is not permitted under the agreement.

How does this clause affect you?

The reader may only use the Service for purposes that relate to their trade, business, craft, or profession; any other use falls outside the permitted scope.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.