Google collects your location information when you use Gemini, which may be used to personalise responses and improve the service.
Location data is among the most sensitive categories of personal information, capable of revealing home address, daily routines, medical visits, and religious attendance. Its collection by an AI assistant warrants careful consumer attention.
Location data collection implicates GDPR's proportionality requirements and California's SB 1003/CCPA sensitive personal information provisions. Precise geolocation is classified as sensitive data under CCPA, requiring a clear opt-out mechanism.
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Your conversations with Gemini, including any personal or sensitive information you share, may be reviewed by Google employees and used to train AI models. Chat history is retained for up to 18 months by default, and Google may use this data across its broader ecosystem of services. You can delete your Gemini conversation history by visiting myactivity.google.com and disabling or clearing Gemini Apps Activity.