The policy establishes that account information is retained indefinitely while the account exists; exercise and activity data is retained until the user deletes it or closes the account; and additional data may be retained for legitimate business interests, legal reasons, or harm prevention.
This analysis describes what Fitbit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The retention framework for biometric and activity data is user-controlled for standard records but includes an open-ended retention authorization for data necessary for legitimate business interests, legal reasons, or harm prevention, without specifying defined retention periods for these categories.
Interpretive note: The retention periods for data retained under legitimate business interests and legal reasons categories are not specified, creating uncertainty about the maximum duration of retention for these categories under GDPR's storage limitation principle.
Under this provision, exercise, activity, and biometric data accumulated through Fitbit device use is retained indefinitely until the user actively deletes it via account settings or closes their account. Account deletion results in most data being deleted within 30 days, though full deletion including device-recorded data and backup systems may take up to 90 days as the policy states.
How other platforms handle this
Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
Mistral AI shall retain the Customer Exportable Data and Assets for a period of thirty (30) days from the earlier between (a) the expiration of the Transitional Period or (b) Customer's notification under Section 2.2.2 (b) of these Additional Terms.
"We keep your account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account. In some cases, when you give us information for a feature of the Services, we delete the data after it is no longer needed for the feature. For instance, when you provide your contact list for finding friends on the Services, we delete the list after it is used for adding contacts as friends. We keep other information, like your exercise or activity data, until you use your account settings or tools to delete the data or your account because we use this data to provide you with your personal statistics and other aspects of the Services. We also keep information about you and your use of the Services for as long as necessary for our legitimate business interests, for legal reasons, and to prevent harm.Excerpt from Fitbit's Privacy Policy
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The retention framework for biometric and activity data is user-controlled for standard records but includes an open-ended retention authorization for data necessary for legitimate business interests, legal reasons, or harm prevention, without specifying defined retention periods for these categories.
Under this provision, exercise, activity, and biometric data accumulated through Fitbit device use is retained indefinitely until the user actively deletes it via account settings or closes their account. Account deletion results in most data being deleted within 30 days, though full deletion including device-recorded data and backup systems may take up to 90 days as the policy states.
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Fitbit.