Your data is being used to track you across the internet beyond EA's own services, and you may not be aware of how many third parties receive your information for advertising purposes.
EA collects a wide range of personal data including gameplay behaviour, device identifiers, voice and text communications, billing information, and advertising interactions, which it shares with advertising partners for interest-based targeting both within EA services and on third-party websites. Your in-game communications may be monitored, recorded, and reviewed, and device fingerprinting is used for anti-cheat and fraud prevention purposes. You can opt out of targeted advertising and, if you are a California resident, opt out of the sale or sharing of your personal information by visiting EA's privacy settings at privacy.ea.com.