DraftKings authorizes a named list of advertising vendors including Facebook, TikTok, LiveRamp, The Trade Desk, Reddit, Snapchat, FantasyPros, TruSignal, and Twitter to collect user data including IP address, email address, browser identifiers, and commercial purchase history across DraftKings and third-party websites and applications via cookies, pixel tags, and related technologies.
This analysis describes what DraftKings's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-site data collection by a named list of advertising and data broker intermediaries, including LiveRamp, which is a data onboarding and identity resolution vendor. The collection of email addresses as unique personal identifiers for cross-site tracking purposes may constitute a sale or sharing of personal information under CCPA, requiring an opt-out mechanism. The notice directs users to http://www.aboutads.info/choices and https://www.networkadvertising.org/ for opt-out options.
Under this provision, named advertising vendors may collect email addresses, IP addresses, browser identifiers, and purchase history across DraftKings and third-party platforms for interest-based advertising purposes. The agreement directs users seeking to limit this collection to opt-out resources at aboutads.info/choices and networkadvertising.org, and California residents may submit opt-out of sale or sharing requests as described in Section 12 of the notice.
Cross-platform context
See how other platforms handle Third-Party Advertising Vendor Data Sharing and similar clauses.
Compare across platforms →"In connection with the delivery of advertising, certain vendors, including, but not limited to, Facebook, FantasyPros, LiveRamp, Reddit, Snapchat, TikTok, The Trade Desk, TruSignal, and Twitter, may collect information about you and your visits to the Website and Applications and other websites and applications. That information may include your IP address, internet service provider, unique personal identifiers (e.g., email address), the browser you use to visit the Website and Applications and other websites and applications, and certain commercial information such as records of products or services purchased, obtained, or considered. They may do this by using cookies, pixel tags, or other technologies.Excerpt from DraftKings's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages the CCPA and CPRA, under which sharing personal information including email addresses and browsing data with advertising vendors for cross-context behavioral advertising may constitute a sale or sharing of …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision authorizes cross-site data collection by a named list of advertising and data broker intermediaries, including LiveRamp, which is a data onboarding and identity resolution vendor. The collection of email addresses as unique personal identifiers for cross-site tracking purposes may constitute a sale or sharing of personal information under CCPA, requiring an opt-out mechanism. The notice directs users to …
Under this provision, named advertising vendors may collect email addresses, IP addresses, browser identifiers, and purchase history across DraftKings and third-party platforms for interest-based advertising purposes. The agreement directs users seeking to limit this collection to opt-out resources at aboutads.info/choices and networkadvertising.org, and California residents may submit opt-out of sale or sharing requests as described in Section 12 of the …
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by DraftKings.