Disney+ · Disney+ Privacy Policy · View original document ↗

Use of data for targeted advertising

High severity Medium confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Targeted advertising is based not only on activity within Disney+ but also on behavior tracked across third-party sites and applications, extending the data scope beyond the Disney+ ecosystem.

Interpretive note: The excerpt is a noun phrase or list item rather than a complete sentence, so the precise form of the obligation or permission is inferred from context. The reading that Disney+ uses this data to provide targeted advertising is the most natural interpretation.

Recent Activity

This document changed recently

Medium Apr 22, 2026

Disney+ now explicitly discloses that it collects and processes personal information not only when you use its digital services, but also when you visit Disney physical properties like theme parks, stores, resorts, and cruise ships, or call Disney guest centers. The updated policy clarifies that if you use Disney+ through a third-party platform (such as a mobile app store or smart TV ecosystem), that platform may separately collect your information independently of Disney+, and any privacy settings you configure on that third-party platform will not restrict how Disney+ itself uses the data it collects directly. You can review Disney+'s expanded privacy policy to understand what specific information is collected in physical properties and offline channels, and consider which data collection touchpoints apply to your use of Disney services.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your activity on Disney+ and on third-party sites and applications may be used to deliver targeted advertising to you.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

Glassdoor Medium

We may use your personal data to conduct research...we conduct and publish research about the labor market, the economy, job opportunities, jobseeker and employee behaviors...

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications

— Excerpt from Disney+'s Disney+ Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Disney+ Privacy Policy
Entity
Disney+
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-023282
Document ID
CA-D-00082
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4f1f2a11a74a794c334528c41797e6e7f43e12c1fd0ba95f008d7b0189989ec1
Analysis generated
May 9, 2026 21:50 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Disney+
Document: Disney+ Privacy Policy
Record ID: CA-P-023282
Captured: 2026-05-09 21:50:32 UTC
SHA-256: 4f1f2a11a74a794c…
URL: https://conductatlas.com/platform/disney/disney-privacy-policy/provision/CA-P-023282/use-of-data-for-targeted-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Disney+'s Use of data for targeted advertising clause do?

Targeted advertising is based not only on activity within Disney+ but also on behavior tracked across third-party sites and applications, extending the data scope beyond the Disney+ ecosystem.

How does this clause affect you?

Your activity on Disney+ and on third-party sites and applications may be used to deliver targeted advertising to you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Disney+?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.