This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Targeted advertising is based not only on activity within Disney+ but also on behavior tracked across third-party sites and applications, extending the data scope beyond the Disney+ ecosystem.
Interpretive note: The excerpt is a noun phrase or list item rather than a complete sentence, so the precise form of the obligation or permission is inferred from context. The reading that Disney+ uses this data to provide targeted advertising is the most natural interpretation.
Disney+ now explicitly discloses that it collects and processes personal information not only when you use its digital services, but also when you visit Disney physical properties like theme parks, stores, resorts, and cruise ships, or call Disney guest centers. The updated policy clarifies that if you use Disney+ through a third-party platform (such as a mobile app store or smart TV ecosystem), that platform may separately collect your information independently of Disney+, and any privacy settings you configure on that third-party platform will not restrict how Disney+ itself uses the data it collects directly. You can review Disney+'s expanded privacy policy to understand what specific information is collected in physical properties and offline channels, and consider which data collection touchpoints apply to your use of Disney services.
View change record →Your activity on Disney+ and on third-party sites and applications may be used to deliver targeted advertising to you.
How other platforms handle this
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We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.
We may use your personal data to conduct research...we conduct and publish research about the labor market, the economy, job opportunities, jobseeker and employee behaviors...
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"Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications— Excerpt from Disney+'s Disney+ Privacy Policy
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Targeted advertising is based not only on activity within Disney+ but also on behavior tracked across third-party sites and applications, extending the data scope beyond the Disney+ ecosystem.
Your activity on Disney+ and on third-party sites and applications may be used to deliver targeted advertising to you.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.