You cannot use DeepSeek's name or logo to suggest that your product or service is endorsed by or affiliated with DeepSeek unless you have their written permission.
This analysis describes what DeepSeek's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision protects DeepSeek's brand identity and prevents downstream users from implying a commercial relationship or endorsement that does not exist, which has practical implications for how derivative products are marketed.
Removal of trademark protection clause reduces DeepSeek's control over brand association and derivative product endorsement.
View full change record →Developers and organizations building products on DeepSeek-R1 are prohibited from using DeepSeek's name, logo, or trademarks in promotional or marketing materials without written consent, meaning product branding and communications must be carefully reviewed to ensure compliance.
How other platforms handle this
Microsoft reserves the right to restrict the export of data that may compromise the security of the services or Microsoft's intellectual property.
Datadog reserves the right, but does not assume the obligation, to investigate any violation of these Terms or misuse of the Site.
Pharmaceutical products
"You will not use DeepSeek's name, logo, or trademarks to endorse or promote products or services derived from or using the Model without prior written consent of DeepSeek.Excerpt from DeepSeek's Model License
1) REGULATORY LANDSCAPE: This provision operates under trademark law and is standard in commercial and open-source licenses.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision protects DeepSeek's brand identity and prevents downstream users from implying a commercial relationship or endorsement that does not exist, which has practical implications for how derivative products are marketed.
Developers and organizations building products on DeepSeek-R1 are prohibited from using DeepSeek's name, logo, or trademarks in promotional or marketing materials without written consent, meaning product branding and communications must be carefully reviewed to ensure compliance.
ConductAtlas has identified this type of provision across 263 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by DeepSeek.