Cash App shares your personal information with third-party advertisers and marketing partners to deliver targeted advertising and measure ad effectiveness.
Your financial behavior, transaction history, and personal identifiers may be used to build advertising profiles and shared with outside companies you have no relationship with.
Sharing personal financial information with third-party advertisers may implicate Gramm-Leach-Bliley Act (GLBA) restrictions on nonpublic personal information sharing, as well as CCPA opt-out rights for the sale or sharing of personal information. Compliance teams should verify whether adequate opt-out mechanisms are available and whether sharing practices constitute a 'sale' under applicable state law definitions.
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Cash App collects highly sensitive personal data including biometric facial scans, Social Security numbers, bank account numbers, geolocation, and detailed transaction histories, and shares this information with affiliates, advertisers, financial partners, and law enforcement. Users have limited ability to opt out of certain data uses, particularly marketing and behavioral profiling, though state residents (e.g. California, Colorado) may have broader rights including data deletion and opt-out of data sharing. You can submit a data access, deletion, or opt-out request through Cash App's privacy request portal at https://cash.app/legal/us/en-us/privacy.