Cash App · Cash App Privacy Policy

Cookies and Automated Tracking Technologies

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What it is

Cash App uses cookies and similar tracking technologies on its website and app to collect data about your browsing behavior, device, and usage patterns.

Why it matters

These technologies can track your activity across sessions and platforms, building a detailed profile of your behavior that may be shared with advertisers.

Institutional analysis (Compliance & legal intelligence)

Use of tracking technologies for advertising purposes may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out obligations. The absence of a GDPR-compliant cookie consent mechanism is notable given potential EU-user access. Compliance teams should assess whether cookie disclosures and opt-out tools meet state-law requirements.

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Regulatory citations, enforcement risk, and due diligence action items.

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Consumer impact

Cash App collects highly sensitive personal data including biometric facial scans, Social Security numbers, bank account numbers, geolocation, and detailed transaction histories, and shares this information with affiliates, advertisers, financial partners, and law enforcement. Users have limited ability to opt out of certain data uses, particularly marketing and behavioral profiling, though state residents (e.g. California, Colorado) may have broader rights including data deletion and opt-out of data sharing. You can submit a data access, deletion, or opt-out request through Cash App's privacy request portal at https://cash.app/legal/us/en-us/privacy.

Applicable agencies

  • FTC
    The FTC has enforcement authority over deceptive tracking practices and has issued guidance on the use of cookies and behavioral advertising by consumer-facing companies.
    File a complaint →

Provision details

Document information
Document
Cash App Privacy Policy
Entity
Cash App
Document last updated
March 24, 2026
Tracking information
First tracked
March 15, 2026
Last verified
March 15, 2026
Record ID
CA-P-00076009
Document ID
CA-D-00076
Evidence Provenance
Source URL
Wayback Machine
SHA-256
4cf977677951d07ff57e643a19b6786370b301f0de13705fba2bb73860c17b0d
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Cash App | Document: Cash App Privacy Policy | Record: CA-P-00076009
Captured: 2026-03-15 12:14:43 UTC | SHA-256: 4cf977677951d07f…
URL: https://conductatlas.com/platform/cash-app/cash-app-privacy-policy/cookies-and-automated-tracking-technologies/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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