Cash App uses cookies and similar tracking technologies on its website and app to collect data about your browsing behavior, device, and usage patterns.
These technologies can track your activity across sessions and platforms, building a detailed profile of your behavior that may be shared with advertisers.
Use of tracking technologies for advertising purposes may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out obligations. The absence of a GDPR-compliant cookie consent mechanism is notable given potential EU-user access. Compliance teams should assess whether cookie disclosures and opt-out tools meet state-law requirements.
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Cash App collects highly sensitive personal data including biometric facial scans, Social Security numbers, bank account numbers, geolocation, and detailed transaction histories, and shares this information with affiliates, advertisers, financial partners, and law enforcement. Users have limited ability to opt out of certain data uses, particularly marketing and behavioral profiling, though state residents (e.g. California, Colorado) may have broader rights including data deletion and opt-out of data sharing. You can submit a data access, deletion, or opt-out request through Cash App's privacy request portal at https://cash.app/legal/us/en-us/privacy.