Bumble · Bumble Privacy Policy

Algorithmic Profiling and Automated Matching

Medium severity
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What it is

Bumble uses automated algorithms and profiling to decide which potential matches are shown to you, based on your behaviour, profile data, and inferred preferences.

Why it matters

Automated profiling can significantly affect your experience on the platform — including who you see and who sees you — and under GDPR you have the right to request human review of significant automated decisions.

Institutional analysis (Compliance & legal intelligence)

Automated decision-making with significant effects on individuals triggers GDPR Article 22 obligations, requiring disclosure of logic involved, safeguards, and the right to contest automated decisions; the policy's disclosure of algorithmic use must be assessed for adequacy under these requirements.

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Consumer impact

Bumble collects a wide range of sensitive personal data including precise geolocation, biometric information, sexual orientation, and private messages, and uses this data for algorithmic matching and targeted advertising. Your data may be shared with third-party service providers, advertising partners, and disclosed to law enforcement or in the event of a corporate transaction such as a merger or acquisition. You can request access to, correction of, or deletion of your personal data by contacting Bumble through the in-app settings or via their privacy request portal.

Applicable agencies

  • FTC
    The FTC oversees algorithmic systems that may constitute unfair or deceptive practices, particularly where automated profiling impacts consumer access to services.
    File a complaint →

Provision details

Document information
Document
Bumble Privacy Policy
Entity
Bumble
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00226001
Document ID
CA-D-00226
Evidence Provenance
Source URL
Wayback Machine
SHA-256
b078f2f522ec2aaa0ea7d7c955898036227a3c0c8e4a21ded7e4c782b07da366
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Bumble | Document: Bumble Privacy Policy | Record: CA-P-00226001
Captured: 2026-03-20 04:36:36 UTC | SHA-256: b078f2f522ec2aaa…
URL: https://conductatlas.com/platform/bumble/bumble-privacy-policy/algorithmic-profiling-and-automated-matching/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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