Bumble uses automated algorithms and profiling to decide which potential matches are shown to you, based on your behaviour, profile data, and inferred preferences.
Automated profiling can significantly affect your experience on the platform — including who you see and who sees you — and under GDPR you have the right to request human review of significant automated decisions.
Automated decision-making with significant effects on individuals triggers GDPR Article 22 obligations, requiring disclosure of logic involved, safeguards, and the right to contest automated decisions; the policy's disclosure of algorithmic use must be assessed for adequacy under these requirements.
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Bumble collects a wide range of sensitive personal data including precise geolocation, biometric information, sexual orientation, and private messages, and uses this data for algorithmic matching and targeted advertising. Your data may be shared with third-party service providers, advertising partners, and disclosed to law enforcement or in the event of a corporate transaction such as a merger or acquisition. You can request access to, correction of, or deletion of your personal data by contacting Bumble through the in-app settings or via their privacy request portal.